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Olympics TV Ratings Stumble Due to 2016 Consumer Behavior

Posted by Elizabeth Tower on Aug 26, 2016

I am a fan of Game of Thrones and The Walking Dead, so I am well versed in the art of avoiding spoilers. As technology grows and changes we must adapt – modern day media Darwinism. Unfortunately, for many Olympic viewers, they were not prepared for the growing trend in media coverage – NOTIFICATIONS (Spoil-ylmpics?)! Evil, evil notifications sent to your phone or pushed out on social media by local and national media to take away the joy and surprise of who would be taking home that Olympic gold.

Welcoming Mixed and Virtual Reality as the Next Big Things in Marketing

Posted by Steve Sturges on Aug 23, 2016

I'm lucky enough to live during some of the most transformative periods in human history. When I was 10 years old, Atari introduced PONG to the world. People everywhere were amazed that you could play video games right on your TV! That same year - 1972, the first pay-TV network was launched: HBO. Thanks to HBO, cable TV would supplant over-the-air TV as the norm in just a few short years.

The Culture and Tradition Lives on for VI's Friday Work Environment

Posted by Larry McAlister on Aug 18, 2016

Back in the 1960s, advertising agencies in New York began noticing a dip in employee productivity on Fridays during the summer months when the hot summer sun caused people to shift into weekend mode before the workweek was over.

Data Driven Marketing: A Guide Through Website Analytics

Posted by Kaitlin Loyd on Aug 17, 2016

As a digital marketer, the importance of constantly monitoring and analyzing website analytics is vital in order to understand website traffic and make recommendations and optimizations to improve a campaign’s performance.

6 Ways Your Marketing Success Gets the Wrong Attribution

Posted by Hayley Cacioppo on Aug 11, 2016

Napoleon Bonaparte, French Military and Political Leader, once said “War is ninety percent information.”

The Best in Creativity: Grand Prix Winners from the 2016 Cannes Lions

Posted by Bob Lausten on Aug 8, 2016

Imagine an event so inspiring, creative, innovative, wild, galvanizing and entertaining that if you won an award at said event, you’d be impassioned enough to melt your award, infuse it in ink and tattoo people with it.

That’s the Cannes Lions for ya.

Branding: Sponsors With a Sporting Chance

Posted by Steve Sturges on Aug 2, 2016

I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.

Don't Judge Public Relations by Its Cover

Posted by Larry McAlister on Aug 1, 2016

When you’ve been in the PR game as long as I have (why bother with the math), sooner or later you end up publicizing about everything there is to promote. I’ve had a few wins along the way:

VI Adds Six Marketing Professionals

Posted by Press on Aug 1, 2016

FOR IMMEDIATE RELEASE:

OKLAHOMA CITY (August 1, 2016) – VI Marketing and Branding, an integrated marketing firm with offices in Oklahoma City, Colorado Springs and Kansas City, has added marketing coordinator Marissa Dodson, traffic coordinator Hannah Slater, social media coordinators Harold Storey and Alex Taylor, production artist Katie Garrison and SEO coordinator Sara Naatz.

The Priority of Filmmaking - Storytelling Through Equipment

Posted by Beau Leland on Jul 29, 2016

Learning the craft of filmmaking is an ongoing process. It encompasses many different disciplines ranging from organizational skills, writing, camera, sound, editing, production design and many more. So which one is most important, and how does one teach filmmaking to a group of sixteen high school students over the course of two short weeks?

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