Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.

Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.

Storytelling has always been known to have the power to engage users. But what we failed to realize along the way is that it can also be a powerful way to teach organizations more about their customers.