Behavior Change Marketing: Improving Health in Oklahoma… and Beyond.

Written by Lindsey Funk | Mar 29, 2018

VI has been at the forefront of behavior change marketing for years, based on our client mix and passion for making the world a better place.

Through our work and experience, we have become experts in behavior change marketing, specifically in the area of public health. Together with our clients, we have worked to share this knowledge and insight with other states and national groups to help them be more efficient and effective with their public health efforts.

VI is leading the charge in showing how digital and social media can be effective ways to reach specific targets and affect behaviors. Some of the topics VI has presented on include:

Adding Pinterest to Your Social Strategy
Rethinking a Creative Campaign Launch to Impact Behavior
Changing Health Behaviors Through Social Media Engagement
Capitalizing on Life Moments to Impact Behavior
Utilizing Multiple Media Tactics to Create a Successful Digital Campaign
Optimizing Your Website to Convert Users
Why Targeted Email Marketing Should be in Your Inbox
Like, Tweet, Follow: Crafting a Social Strategy to Influence Behavior Change

We have presented at conferences across the nation, including:

National Conference on Health Communication, Marketing and Media
CDC Office on Smoking and Health Media Network Webinar - with partners like the FDA and other public health entities nation-wide
Southern Obesity Summit
National Conference on Health or Tobacco
Agents of Change Summit

Digital and social media can often seem overwhelming to public health efforts based on budgets, knowledge limitations and funding restrictions. But digital and social media can often make budgets go further and can often be more efficient for reaching specific target audiences.

VI strives to be a leader in behavior change marketing, and with our background and expertise, we will continue to focus on improving health in Oklahoma… and beyond.

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