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Attract More Conference Attendees to Your Trade Show Booth

Posted by Jennifer Blevins on Sep 21, 2015

Just attending a show isn’t enough. It’s crowded, packed with booths, and everything and everyone is doing what they can to get noticed. Here are a few tips I’ve picked up over my 10+ years of designing booths, working alongside clients and booth companies, and being a show attendee myself that I have seen impact overall trade show experience and success.

Trade Show Marketing - Gimmicks Are Not Strategies

Posted by Tim Berney on Jan 26, 2015

For most in sales or marketing, trade shows are like the lottery. You buy that booth space before the deadline, wait for the big day, and then…..hope. Hope that you’re in a great traffic area. Hope that your smile is especially attractive. Hope that several new prospects came to the show, just to see someone exactly like you. AKA, you hope that you get lucky. Just like picking the right lottery numbers.