Just attending a show isn’t enough. It’s crowded, packed with booths, and everything and everyone is doing what they can to get noticed. Here are a few tips I’ve picked up over my 10+ years of designing booths, working alongside clients and booth companies, and being a show attendee myself that I have seen impact overall trade show experience and success.

For most in sales or marketing, trade shows are like the lottery. You buy that booth space before the deadline, wait for the big day, and then…..hope. Hope that you’re in a great traffic area. Hope that your smile is especially attractive. Hope that several new prospects came to the show, just to see someone exactly like you. AKA, you hope that you get lucky. Just like picking the right lottery numbers.