All Digital Marketing Strategy PS Blogs

Don’t Underestimate the Power of Social Media Video

Video is one of the fastest growing social media tactics. It seems every platform is making it easier to create, view and share videos. With the introduction of Facebook autoplay, promoted videos on Twitter, Instagram video, Vine and Snapchat, other platforms are giving YouTube a run for their money.

Posted Aug 7, 2015

Why Facebook Ads Are Great for Your Business Objectives

If you're a business that still posts to Facebook and prays that your target demo will see it, just stop it. It probably has never worked and never will. And because it has never worked, you are probably in the camp that thinks social media doesn't work. Here we go. Strap in.

Posted Jul 6, 2015

The Importance of Ongoing Search Engine Optimization (SEO)

S.E.O - just three letters slapped together. No big deal, right?
Posted Jun 29, 2015

How to Harness Interactive Live Broadcasting to Grow Your Business Via Social Media

It’s 10:00pm and you turn the TV on to your favorite local news station. You’ve seen these faces so many times you feel like they’re talking directly to you – and not the millions of others tuning in. However, today is different.

Posted May 8, 2015

10 Digital Marketing Tips for Banks and Credit Unions

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

Posted Mar 24, 2015

How to Measure Digital Marketing ROI in 6 Steps

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?

Posted Jan 27, 2015