It’s no secret that when students begin the college application process, they turn to Google. Here at VI Marketing and Branding, we’ve helped our clients like TCC and OCU Law create a digital-first approach that allows them to maintain — and even increase — enrollment rates. At VI, we know the Key Performance Indicators (KPI) in the higher education sphere are the application start and submit rates. Marketers use this metric to measure the quality of each lead based on their behavior.
2020 has impacted so many groups and individuals that it’s hard to remember what “normal” used to be. The Coronavirus pandemic has changed the way we work and hire new employees, but it’s also changed how job seekers, including recent college grads, apply, interview and onboard. That’s why in the midst of COVID-19, we knew we had to adapt, adjust and change.
“I have not been involved and cannot imagine being involved in anything with greater import than the tobacco litigation.” This thought, articulated by former Attorney General of Oklahoma Drew Edmondson, sums up the experience of those involved with some of the proudest chain of decisions in Oklahoma history.
For the 14th straight year, VI Marketing and Branding took the reigns in bringing goosebumps to 85,000+ in Gaylord Memorial Stadium, beginning each home game with the now famous OU Football Intro Video aptly named "There's Only 1 Oklahoma".
Do you remember using an encyclopedia (the physical books) to write a paper? Have you used a card catalog? Were your main computer experiences in elementary school playing the Oregon Trail? Now imagine how outdated that would seem to a teenager today.