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Higher Education Marketing - Digital First | VI Marketing and Branding

It’s no secret that when students begin the college application process, they turn to Google. Here at VI Marketing and Branding, we’ve helped our clients like TCC and OCU Law create a digital-first approach that allows them to maintain — and even increase — enrollment rates. At VI, we know the Key Performance Indicators (KPI) in the higher education sphere are the application start and submit rates. Marketers use this metric to measure the quality of each lead based on their behavior. 

Posted Jun 24, 2021

Mentors. The Fresh Makers.

2020 has impacted so many groups and individuals that it’s hard to remember what “normal” used to be. The Coronavirus pandemic has changed the way we work and hire new employees, but it’s also changed how job seekers, including recent college grads, apply, interview and onboard. That’s why in the midst of COVID-19, we knew we had to adapt, adjust and change.

Posted Oct 30, 2020

Turning the Tables on Big Tobacco

“I have not been involved and cannot imagine being involved in anything with greater import than the tobacco litigation.” This thought, articulated by former Attorney General of Oklahoma Drew Edmondson, sums up the experience of those involved with some of the proudest chain of decisions in Oklahoma history.

Posted Jan 15, 2015

The making of the 2013 OU Football Intro Video (Behind-the-Scenes)

For the 14th straight year, VI Marketing and Branding took the reigns in bringing goosebumps to 85,000+ in Gaylord Memorial Stadium, beginning each home game with the now famous OU Football Intro Video aptly named "There's Only 1 Oklahoma".

Posted Sep 6, 2013

Changes and Growth in Online Education

Do you remember using an encyclopedia (the physical books) to write a paper? Have you used a card catalog? Were your main computer experiences in elementary school playing the Oregon Trail? Now imagine how outdated that would seem to a teenager today.

Posted Jul 24, 2013