All Retail (2) Blogs

The VIth Sense - Tropicana: Stupid Smart

A January freeze in Florida resulted in an increase in orange prices. Instead of raising the price of the most common sizes of its boxed juice, Tropicana has decreased the size of the packaging- and therefore the volume therein. An interesting and fairly common strategy. But pretty risky too.

Posted Apr 12, 2010

Corporate Gifts That Pay Off - Party Two (Attaboy Ralph)

A few days ago we suggested that you consider corporate gifts that have the potential to generate sales for you. Today I ready that Ralph Lauren put this idea into motion. They sent an e-mail with an offer of 25% off all purchases before October 12.

Posted Sep 29, 2009

Corporate Gifts That Pay Off

There’s no room for pork in your corporate gift bill this year, so chuck the honey-glazed ham idea and give a gift that provides returns to your bottom line. Which of your clients wouldn’t like more of what you provide for free?

Posted Sep 25, 2009

What Your Company Can Learn From Arm & Hammer Baking Soda

One of my all-time favorite marketing tactics was executed by Arm & Hammer Baking Soda decades ago. Baking soda sold briskly when women were full-time homemakers and baked a lot. When society evolved,baking fell off and so did Arm & Hammer. Instead of quietly fading away, they marketed their product as an alternative to toothpaste.

Posted Jun 18, 2009