A January freeze in Florida resulted in an increase in orange prices. Instead of raising the price of the most common sizes of its boxed juice, Tropicana has decreased the size of the packaging- and therefore the volume therein. An interesting and fairly common strategy. But pretty risky too.

A few days ago we suggested that you consider corporate gifts that have the potential to generate sales for you. Today I ready that Ralph Lauren put this idea into motion. They sent an e-mail with an offer of 25% off all purchases before October 12.

There’s no room for pork in your corporate gift bill this year, so chuck the honey-glazed ham idea and give a gift that provides returns to your bottom line. Which of your clients wouldn’t like more of what you provide for free?

One of my all-time favorite marketing tactics was executed by Arm & Hammer Baking Soda decades ago. Baking soda sold briskly when women were full-time homemakers and baked a lot. When society evolved,baking fell off and so did Arm & Hammer. Instead of quietly fading away, they marketed their product as an alternative to toothpaste.