In 2000, Google’s formation revolutionized the way we look for information on the World Wide Web. In doing so, Google completely revamped a way for people & businesses to reach their potential consumers.
Quick. Name a brand that you only know by word of mouth (WOM) recommendation. I didn't think you could. An organization that believes that it can open its doors and succeed without some sort of marketing is dreaming. And the resurgence of WOM as a marketing tool is greatly misunderstood.