Everyone wants their target audience to be able to find their business through the Internet. To do so, it’s important to rank on the first page of a search engine. Do people really scan through the SERP’s (Search Engine Results Page) to find the resources they’re looking for? According to Meditative, 76% of search engine results page clicks were to the top 4 organic listings. Here we’ll walk through the importance of organically ranking well.

Search engine optimization is dead. At least, that’s what critics, naysayers and haters would tell you. Each time there’s a major algorithm update, they all jump at the opportunity to stir up some controversy. SEO is not dead, however. In fact, SEO is very much alive and well. That’s not to say that SEO hasn’t evolved.

In the largest update of its kind since the launch of Panda in early 2011, the newest version of Google's algorithm is said to have affected 7.5% of English language search queries. Panda 4.0 has worked its way through millions of websites, penalizing some top players like ebay.com, biography.com and retailmenot.com.

In myth and culture, hummingbirds’ iconic beaks are known to resemble instruments of weaponry, and it appears Google has declared war on outdated search with the release of the newest algorithm, Google Hummingbird.