When our reality is shaken by local, national, or even worldwide events, what is a brand’s social responsibility? You might be thinking, is it best to join the conversation, or is it best to stay silent. The answer? As it so often is, “it depends” – but I promise you can do something – especially through #GivingTuesday. 

VI has been at the forefront of behavior change marketing for years, based on our client mix and passion for making the world a better place.

With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet! 

On its surface, LinkedIn is often thought of as a tool for professionals to connect to further their personal careers. However, I imagine if you’re reading this blog, you know it can be a powerful tool to execute a successful B2B marketing strategy.