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Let Fintech teach you about you

Posted by Channing Sizemore on Sep 20, 2017

After the financial crisis in 2008, consumer trust in financial institutions took a hit. Banks and Credit Unions had to reevaluate and explore a new method of gaining trust. They turned their focus to the consumer experience, wondering how they could improve the mostly stagnant customer journey.

Banking Boxes for Budgets

Defending Your Marketing Budget in 5 Steps

Posted by Christine Golden on Jun 22, 2017

Every marketing director faces the challenge of defending resources – whether it’s making the case to add in-house talent or justifying the need for more marketing dollars. When you’re being asked to do more with less, these are dreaded conversations.

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4 Ways Marketers Can Keep Up with Banking Trends

Posted by Channing Sizemore on Jun 8, 2017

Long gone are the days of filling out a deposit slip at your local brick-and-mortar branch or meeting with your advisor in person to discuss your portfolio. As technology continues to evolve and consumer expectations for more personalized and efficient services grow, it’s crucial to keep up with trends, even in banking.

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7 Helpful Tips to Becoming a Thought Leader in Your Industry

Posted by Larry McAlister on Jun 6, 2017

I used to think a lot about becoming a rock star. But after years of not doing anything rock stars do to become rock stars, hence I am not one.

5 Tips to Produce More from Your Internal Marketing Team

Posted by Christine Golden on May 16, 2017

Identifying the right players for your internal marketing team can be a painstaking process, but it’s arguably one of the most important decisions you’ll make.

10 Digital Marketing Tips for Banks and Credit Unions

Posted by Steve Donehue on Mar 24, 2015

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

What Customers Want From Their Bank

Posted by Tim Berney on Feb 13, 2015

Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core offering. To be frank, to have more of a ‘can do’ than a ‘can’t do’ attitude.

5 Ways Marketing Can Benefit Your Bank

Posted by Christine Golden on Feb 3, 2015

We often hear that banking is “a relationship business.” Commercial banking, in particular, relies heavily on your bank’s experience and word of mouth. 

Does Your Brand Have a Vision?

Posted by Christine Golden on Jul 8, 2014

iStock_000019134341Small-210x210When I started my career in marketing, I worked for a nonprofit organization focused on pairing at-risk youth with caring and attentive mentors. While I never expected a career in marketing to change the world, I realized from the start just how much good it can do for individuals. It’s the way many people hear about organizations, products and services that improve their lives. That make everyday tasks easier. That give them more free time to spend with their families.

Don’t be afraid to be cool.

Posted by Tim Berney on Jun 25, 2013

Here’s a question- what has your bank done for you lately? Keeps your balance correct? Makes sure to deduct your car payment on time don’t they? Got a really cool debit card design…. Satisfied? Now that I bring it up, you’re probably not.