The financial services industry may be slow to change, but consumer desires are rapidly evolving. This presents a significant opportunity for forward-thinking financial institutions to redefine their approach, separate themselves from stifling regulations, and embrace a 'can do' attitude. In today's competitive market, banks and credit unions must shift from a 'maybe' mindset to become solution-minded premier partners for their clients, offering personalized advice and creative solutions that go beyond generic products.
As consumers increasingly turn to the internet for researching financial products and services, digital marketing has become an indispensable component for banks and credit unions. Establishing a strong online presence allows financial institutions to engage with potential customers, position themselves as thought leaders and build lasting relationships. In this article, we will explore ten essential digital marketing tips that can help banks and credit unions thrive in the ever-changing online landscape.
In recent years, the financial industry has experienced rapid transformations, driven by technological advancements and changing consumer expectations. The aftermath of the 2008 financial crisis significantly impacted consumer trust in traditional financial institutions. In response, banks and credit unions shifted their focus towards enhancing the customer experience, seeking inspiration from the emerging world of Fintech or financial technology. As we step into the present, the relevance of Fintech's lessons remains stronger than ever. In this blog, we explore how traditional banks can harness the power of Fintech principles to stay competitive and deliver exceptional customer experiences in today's dynamic banking landscape.
When was the last time your bank truly wowed you? While banks ensure smooth financial transactions, customers today seek more – an experience that excites and leaves a lasting impression. A brand reputation of ambiguity won't suffice in today's competitive landscape. Instead, aspire to be the bank that stands out, captivates customers, and becomes the cool choice that everyone wants to be associated with – the Bank Nike or Apple Bank of the financial world.
In today's rapidly evolving banking landscape, traditional methods are becoming obsolete, and technology is reshaping the industry. As marketers, staying informed about banking trends is crucial for maintaining relevance and driving business growth. In this article, we'll explore four essential strategies that marketing and advertising professionals can adopt to keep up with the latest developments and gain a competitive edge in the banking sector.
After the financial crisis in 2008, consumer trust in financial institutions took a hit. Banks and Credit Unions had to reevaluate and explore a new method of gaining trust. They turned their focus to the consumer experience, wondering how they could improve the mostly stagnant customer journey.
Every marketing director faces the challenge of defending resources – whether it’s making the case to add in-house talent or justifying the need for more marketing dollars. When you’re being asked to do more with less, these are dreaded conversations.
Long gone are the days of filling out a deposit slip at your local brick-and-mortar branch or meeting with your advisor in person to discuss your portfolio. As technology continues to evolve and consumer expectations for more personalized and efficient services grow, it’s crucial to keep up with trends, even in banking.
I used to think a lot about becoming a rock star. But after years of not doing anything rock stars do to become rock stars, hence I am not one.
Identifying the right players for your internal marketing team can be a painstaking process, but it’s arguably one of the most important decisions you’ll make. Even the best employees, however, need a clear understanding of your expectations, processes and goals to operate successfully.
Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.
Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core offering. To be frank, to have more of a ‘can do’ than a ‘can’t do’ attitude.