The Complete 8-Step Logo Design Process
The fact is people care very much about logos. If you’ve ever read the dialogue around a major company’s rebrand, you’ll quickly realize this. Here’s an example of the firestorm that has been Tennessee’s state government rebrand. And don’t get me started on the rumors of the rumors of the Thunder logo being redone. We all know that was a misstep (it’s ok, I bought the t-shirts too). And contrary to what those comment sections say their 5 year-old probably won’t be able to make a logo that will work for you. The point is, logos are important to people and businesses. They are tasked with the job of representing a company, team, community or initiative in a simple yet unique form. That isn’t an easy nut to crack.