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Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

Posted by Jennifer Manning on Jan 11, 2018

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

Increase Your Share of Wallet with the 2016 Healthcare Consumer

Posted by Caty Mills on Sep 7, 2016

Shopping for healthcare can be a scary experience for patients, and for many, they are entrusting their lives to surgeons and other healthcare professionals. For this reason, healthcare organizations often have difficulty knowing the best ways to connect with potential patients, especially because HIPPA regulations must also be adhered to.

A Good Public Health Marketing Strategy is Hard Work

Posted by Tim Berney on Apr 8, 2016

What did you wake up thinking about this morning? Your busy day? Plans for this weekend? Your mother’s birthday gift? Whatever it was, it almost assuredly wasn’t the Zika virus, immunizations, or second-hand smoke.

Healthcare Marketing: More Important than Ever

Posted by Tim Berney on Sep 15, 2015

In the early part of my career, healthcare marketing was dominated by hospitals. There was always discussion about whether or not to concentrate on this industry as an advertising agency.

Health and Technology

Posted by Tim Berney on Jan 31, 2014

As you probably already know VI has numerous clients in healthcare and public health. That said, we are always so pleased when healthcare gets mainstream attention. A couple of weeks ago Las Vegas hosted the 2014 Consumer Electronics Show. There, they deemed this the year of the wearables. A great number of the wearables are geared to the fitness market.

Resolution Solution

Posted by Judi Startzman on Dec 20, 2013

Are we a make 'em and break 'em kind of society? According to research, the answer is yes. On average, 40% of Americans will make New Year's resolutions while only 8% will actually follow through and achieve their goals. 

Doc Blogger Driving National Healthcare Conversation From Broadway Extension

Posted by Larry McAlister on Jun 8, 2013

6793819699_23933ea007_b-210x210They know Dr. Keith Smith on Capitol Hill. They know him in Canada and in Blue Cross boardrooms around the country, too.

VI didn’t give Dr. Smith his voice, it gave him is instrument.