All Healthcare Blogs

How to Gather Personal Data in Healthcare Marketing

No where else have consumers become more accustomed to a customized experience than in healthcare. Each of us carries a unique medical history and physical makeup, so we don’t expect a one-size-fits-all approach.

Posted Jun 29, 2018

Thanks to Technology and Data, Out-of-Home Advertising Continues to Thrive

While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.

Posted Jan 11, 2018

Increase Your Share of Wallet with the 2016 Healthcare Consumer

Shopping for healthcare can be a scary experience for patients, and for many, they are entrusting their lives to surgeons and other healthcare professionals. For this reason, healthcare organizations often have difficulty knowing the best ways to connect with potential patients, especially because HIPPA regulations must also be adhered to.

Posted Sep 7, 2016

A Good Public Health Marketing Strategy is Hard Work

What did you wake up thinking about this morning? Your busy day? Plans for this weekend? Your mother’s birthday gift? Whatever it was, it almost assuredly wasn’t the Zika virus, immunizations, or second-hand smoke.

Posted Apr 8, 2016

Health and Technology

As you probably already know VI has numerous clients in healthcare and public health. That said, we are always so pleased when healthcare gets mainstream attention. A couple of weeks ago Las Vegas hosted the 2014 Consumer Electronics Show. There, they deemed this the year of the wearables. A great number of the wearables are geared to the fitness market.

Posted Jan 31, 2014

Resolution Solution

Are we a make 'em and break 'em kind of society? According to research, the answer is yes. On average, 40% of Americans will make New Year's resolutions while only 8% will actually follow through and achieve their goals. 

Posted Dec 20, 2013

Doc Blogger Driving National Healthcare Conversation From Broadway Extension

They know Dr. Keith Smith on Capitol Hill. They know him in Canada and in Blue Cross boardrooms around the country, too.

Posted Jun 8, 2013