Google has rolled out a ton of changes recently, including changing their search ad platform name from Google AdWords to Google Ads. Within these changes, mobile has been a major focus.
In July, page speed became a major ranking factor for mobile searches in regards to organic search presence and Quality Score for paid search ads. Page speed has always been a factor for Quality Score. In the past, it only focused on desktop searches.
Today, page speed is a Quality Score ranking for mobile searches.
So, I know what you are thinking… Do I really have to test EVERY landing page in my paid search campaign in Google’s Test My Site tool?