All Paid Search Blogs

SEO vs. PPC: How to Know Which Will Drive Quality Traffic to Your Website

Congratulations! You’ve been tasked with increasing online traffic to your website. There is just one little wrinkle — your boss wants focus on search engines to achieve this goal. You will need some help from your PPC and SEO professionals. But what exactly is the difference between these two strategies? How can these strategies help point those online eyeballs to your business and its awesome online products and services?

Posted May 9, 2018

4 Advantages of an Integrated Approach: SEO & PPC

Search engine optimization (SEO) and paid search (PPC) have a lot in common, considering each product's goal is to rank well within the search engine results page. SEO is all about providing the content and resources users are looking for while abiding by search engine algorithms, whereas paid search is advertising within the sponsored listings of a search engine and paying each time the ad is clicked. Each product is unique in its own way, yet complement each other when they’re working together! Here, we’ll highlight the benefits that occur when these products are integrated. You'll see that SEO to paid search is like the peanut butter to your jelly, the yin to your yang or the gin to your tonic, if you will.

Posted Mar 24, 2017

Challenging Marketers to Fight Fake News

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.

Posted Jan 5, 2017

4 Paid Search Tips to Better Leads and Lower Spending

Paid search. If you’re a part of the marketing/advertising community, chances are you hear these words at least once a day. According to the Internet Advertising Revenue Report, paid search accounted for 50% of total digital revenue in the first half of 2015. So what makes paid search so important and how is it beneficial to your overall marketing strategy?

Posted Dec 9, 2015

What a Quality Score Means for Your Google Paid Search Campaign

A successful Paid Search campaign is one of the best ways for a business to significantly increase qualified website traffic and drive conversions.
Posted Jun 23, 2015