8 Ways to Optimize Conversions on Paid Search
When it comes to acquiring new users in the conversion funnel, few marketing tactics are as effective as pay-per-click advertising, also known as paid search, or PPC. Paid search is used primarily to drive conversions. Successful paid search campaigns require a clearly defined path for potential customers to convert. That journey is continually optimized so the greatest number of qualified users convert, or complete a desired action. A well-executed paid search campaign will maximize conversions and generate a greater return on your marketing dollars.