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4 Advantages of an Integrated Approach: SEO & PPC

Posted by Melanie Heser on Mar 24, 2017

Search engine optimization (SEO) and paid search (PPC) have a lot in common, considering each product's goal is to rank well within the search engine results page. SEO is all about providing the content and resources users are looking for while abiding by search engine algorithms, whereas paid search is advertising within the sponsored listings of a search engine and paying each time the ad is clicked.

Challenging Marketers to Fight Fake News

Posted by Sara Naatz on Jan 5, 2017

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.

What You Need to Know About Google’s New SERPs

Posted by Scott Gokey on Mar 3, 2016

Contributing Author: Melanie Heser

Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.

4 Paid Search Tips to Better Leads and Lower Spending

Posted by Megan Salomone on Dec 9, 2015

Paid search. If you’re a part of the marketing/advertising community, chances are you hear these words at least once a day. According to the Internet Advertising Revenue Report, paid search accounted for 50% of total digital revenue in the first half of 2015. So what makes paid search so important and how is it beneficial to your overall marketing strategy?

Marketers: Define And Take Advantage Of Programmatic Media Buying

Posted by Scott Gokey on Aug 24, 2015

If you’re like other marketers, you’ve probably noticed that advertising is changing. Even though the first banner ad appeared 21 years ago, it seems the changes in digital advertising have recently been moving faster than the speed of light.

What a Quality Score Means for Your Google Paid Search Campaign

Posted by Grace Abblitt on Jun 23, 2015

A successful Paid Search campaign is one of the best ways for a business to significantly increase qualified website traffic and drive conversions.