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SEO vs. PPC: How to Know Which Will Drive Quality Traffic to Your Website

Congratulations! You’ve been tasked with increasing online traffic to your website. There is just one little wrinkle — your boss wants focus on search engines to achieve this goal. You will need some help from your PPC and SEO professionals. But what exactly is the difference between these two strategies? How can these strategies help point those online eyeballs to your business and its awesome online products and services?

Posted May 9, 2018

4 Ways to Use Google Analytics in Your Next Strategic Planning Session

Developing a marketing plan with data rather than intuition allows you to learn more about your target audience, understand what content and resources are driving these visitors through your website, and identify how to continue earning business from this audience.  The most widely used tool across all websites to gain this data is Google Analytics.  Google Analytics allows you to measure the right metrics, according to your business, and use these metrics to form future marketing strategies, objectives, and tactics.

Posted Dec 13, 2017

How to Rank on Google: A Step-by-Step Guide

If you’re looking for a quick fix when it comes to ranking on the first page of Google search results, this article is not for you. After all, appearing within the top 10 search engine results takes time and patience, and the harsh truth is there’s no exact formula for making your way to the top.

Posted Jul 12, 2017