VI Marketing and Branding’s 20^th Annual Carne Diem Chili Cook-Off raises $10,515 for the United Way of Central Oklahoma.

After 17+ years of service at VI, Greta’s passion for public health and behavior change marketingis unmatched. Although she’s our VP of Strategic Marketing, that doesn’t mean shewon’t roll up her sleeves and lend her expertiseanywhere it’s needed.
Thisunwavering dedication doesn’t stopather career either.She’s an incredible wife and mom to threeadorable (and sometimes ornery!) kiddos as well.We’re not totally sure how she pulls it all off,or honestly that she’s evenhuman,but we’re beyond grateful for her leadership.That’s why we’re taking a moment tosing her praises, even though she’d never ask for it — which is just one of the many reasons why she’s so great!  

Google Ads Performance Max campaigns were first rolled out for all users in November 2021 as the newest approach to automated campaigns. Unlike other campaign types, Performance Max allows you to choose specific conversion goals to drive your performance across multiple platforms and devices.

Recently at VI, we did an exercise from the Harvard School of Business that revolved around the three main drivers of trust: authenticity, logic, and empathy. After splitting up into groups, we first identified our own “wobble,” AKA which component of the “trust triangle” is our weakest. Then, we weighed in on each other’s areas for improvement. Admittedly, the exercise was a bit uncomfortable for some, but it’s stuck with me — and it’s extremely relevant for brands and the content they produce.

VI Marketing and Branding has grown by another 15 great minds! Meet the newest members of our team:

We've heard a lot about the Metaverse lately. From social media to the fashion industry, the Metaverse is having a moment...but what is it? Shrouded in mystery and distorted by virtual smoke and mirrors, we're here to demystify this seemingly futuristic platform.

Storytelling is a universal human experience that we’ve utilized for thousands of years. Some of the earliest evidence of storytelling dates back to 30,000 BC, and while it can’t be proven, scientists speculate oral storytelling most likely began shortly after the development of spoken language. For…well, forever, humans have used stories to entertain, sell, educate and motivate each other, but the *really* good stories are those that connect us together and remind us we’re a part of something bigger than ourselves.

Changing your behavior is hard. It’s one of our passions at VI. So, let’s take a moment to talk about self-care. Self-care is important but takes effort to put it into practice. Let’s start small. It may be as simple as taking a walk after a stretch of zoom calls or choosing to be grateful for what each day brings. Sometimes we need a reminder or a kick in the pants to keep us on track. 

We’ve designed a few phone wallpapers to help encourage you to take care of yourself.

Sustainable travel is a type of tourism that promotes eco-friendly practices and environmental responsibility in the way you travel or the destination you visit. Oklahoma offers endless ways to travel sustainably within the OKC Metro and across the whole state!

The science of behavior change has proven that 30 days can effectively change a person’s habits. Smoking, exercise, seatbelts, prayer. Do or don’t for 30 days and it becomes a habit. This month, VI Marketing and Branding is celebrating what we call 30 Days of Change by highlighting ways that we can better our community. There’s a way for everyone to get involved in something that promotes positive change. Oftentimes, we need our community leaders to use their voices to gain momentum for a certain cause. You don’t need to look far for inspiration from high-profile Oklahomans. 

Voting is a critical part of our democracy, but many who are eligible to vote don’t. Make sure you make your voice heard by making a plan to vote ahead of time. Find out how to register to vote, methods for casting your vote, and more.

According to the ASPCA, approximately 6.3 million companion animals enter a U.S. animal shelter each year. Of that 6.3 million, only 4.1 million are typically adopted each year. That leaves 2.2 million animals for shelters to care for nationwide. Many animal shelters rely a great deal on help from their community. This year, we want to highlight how you can help your local animal shelters and provide a spotlight on as many of them as we can. Please note that it is important to volunteer, donate, buy wish list items, foster, and adopt from all shelters, not just the ones that we have listed.