When it comes to producing video, it doesn’t matter how skilled your preparation and perfect your execution is if you haven’t cast the right talent. Ensuring your talent selection truly connects with your audience is an art in of itself. One that relies on groundwork early in the campaign planning process in order to be successful. It is a hugely important task and can mean the difference between producing a believable message and missing the mark.
Too often, “social monitoring” is used as a catch-all phrase in the social media sphere. Understanding the difference between listening and monitoring can improve your brand's social intelligence, and maximize your campaigns.
The most important question surrounding Oklahoma’s lawsuit against Johnson and Johnson is not who is at fault. That obviously matters, but we can’t allow finger-pointing to distract us from the most pressing problem. Too many lives are at stake. As marketers, how can we help reduce opioid abuse in Oklahoma and at the national level?
OKLAHOMA CITY (June 25, 2019) – Today VI Marketing and Branding announced an agency-wide completion of the Behavior Change Marketing Certification training developed and deployed by VI's team of Behavior Change Marketing experts.
Audience segmentation is the process of dividing people into homogeneous subgroups based upon defined criterion such as habits, demographics, psychographics, communication behaviors and media use. This would be the next step you take to learn more about your target audience.
In the world of social and digital advertising, it's important to choose the correct platforms and tactics to reach precise audiences in the B2B space. Platforms like Facebook and Twitter can be challenging to use due to targeting restrictions on professional characteristics like job titles, skills, and industries.
I have great admiration for organizations with well-defined brands. The most successful organizations make decisions based on their desired brand position. The brand drives the entire organization. And frankly, that makes decisions a lot easier. They ask, “If we do this, is it good for our brand?” Their brand support is not just for the marketing campaigns. The leadership lives the brand. It spreads throughout the entire staff, touching their vendors and even their stakeholders. Disney comes to mind for me.
I once worked for the marketing department at a company that had little communication with our sales staff. Upon starting the job, I quickly noticed tension between the two departments. When I asked why our departments didn’t work together more closely, no one could definitively answer my question. Our failure to collaborate was problematic. We were never on the same page, we operated under different objectives, executed different strategies (sometimes in conflict with each other) and never leaned on each other for advisement or expertise. It’s no surprise that the few successes we tallied were often in spite of each other.
As marketers, we’re used to having research and data available whenever we want it. The days of intuition and gut feelings are gone, and our outcomes have benefitted from the wealth of information that is available to us.
In the words of every great investor, "Don't invest in something you don't understand." The same could be said for digital marketing. We all know the world is going digital. But let’s be honest, programmatic can be a complicated marketing tactic to understand. I’m sure you’ve heard the term “programmatic” tossed around. With that being said, let this blog post be a general overview of the exciting world of programmatic advertising and how it works.
You might know her as Sam. Or maybe you know her as her less familiar, totally not-made-up stage name, DJ “Turntables” Turner. Whatever name you know her by, everyone who meets Samantha Turner walks away knowing two things: She and music are one in the same song, and it doesn’t fit any known genre.