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Call to Action Examples to Use Throughout Your Marketing Strategy

Posted by Sara Naatz on Nov 10, 2017

A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.

Types of Testimonial Videos — And When to Use Them

Posted by Matt Lowery on Nov 9, 2017

Testimonial videos are best utilized when the viewer will likely be moved to action by hearing from a person that he or she considers a peer or a role model (the sentiment being either “I am like that person, so I should behave as he does” or “I want to be like that person, so I should do what she does.”) Testimonials have been utilized as a marketing tactic for many decades for one simple reason: They work. There are many ways to execute a testimonial video; here are two of my favorites.

Why You Should Be Using the Closed-loop Reporting Model

Posted by Colleen Enis on Nov 9, 2017

You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.


Posted by Larry McAlister on Nov 9, 2017

Greta Anglin is a rock star.

What Your Crisis Communications Plan Is Missing

Posted by Larry McAlister on Nov 9, 2017

Every company needs a crisis communications plan, because, like companies themselves, a crisis can come in any shape or size, in any industry sector, any geographic location, on any day at any time of year.

Tylenol got tampered. The gulf got oiled. Target got hacked. New Orleans got drenched. Volkswagen self-polluted. Uber’s founder faltered. I could write an entire blog on things that could happen to negatively affect your company. 


Aaron Cahill Singled Out by Society6 International Artist Community

Posted by Larry McAlister on Oct 31, 2017

Cahill’s Artwork One Of 50 Selected for Society6 Publication

How to Use Marketing Budget.jpg

How Do I Utilize My Marketing Budget?

Posted by Valerie Trammell on Oct 4, 2017

Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?

Use These 4 Vital Sections of Google Analytics to Understand Your Web Traffic

Posted by Melanie Heser on Sep 28, 2017


Do you relate to one of these scenarios?

1. I’m not receiving as much brand awareness, leads or sales from my website as preferred.
2. I have no idea why users are not filling out our request-a-quote form.
3. I’m going crazy over not being able to understand how visitors utilize my website.

Nike Running Shoes

VIth Sense: What Colin Kaepernick Can Teach You About Brand Association

Posted by Tim Berney on Sep 20, 2017

Branding Microseconds
What comes to mind when you think of the iPhone? Sleek, hi-tech, expensive, security blanket, camera, friends, access…? Whatever it is, that’s what you associate with Apple. People go through the same mental process with your company’s brand too. It’s called brand association. And it’s either making you money or costing you some each and every day.

Let Fintech teach you about you

Posted by Channing Sizemore on Sep 20, 2017

After the financial crisis in 2008, consumer trust in financial institutions took a hit. Banks and Credit Unions had to reevaluate and explore a new method of gaining trust. They turned their focus to the consumer experience, wondering how they could improve the mostly stagnant customer journey.