In behavior change marketing, creating high-quality content is vital. It should be strategic and tailored to the right audience. Obesity prevention is a great example to show how rich content can move an audience through the stages of behavior change.
For our client, Shape Your Future, we craft content that motivates our audience to become aware, educated and then takes action to change proven obesity-related behaviors — like encouraging them to drink less soda and fill half their plates with fruit and vegetables. Our ultimate goal is to make challenging life changes like these seem worthy and attainable.