Keep Oklahoma's State Parks Clean and Lead the Way on Natures Behalf

This year, Oklahoman’s have been more encouraged to consider outdoor-based activities when planning their day trips, weekend getaways and family vacations. As a result, Oklahoma State Parks have seen a significant increase in visitors. There are a total of 33 parks with a wide range of activities that are suited for every single traveler. However, higher volume of visitation means an increase in trash to be disposed. 

Posted Sep 29, 2020

Audience Behavior Data to Identify Your Next Digital Media Moves

The digital media space is constantly changing, ebbing, and flowing with the events in society. Large societal shifts and a long list of unknowns have already started to show a large increase in digital media habits. As digital media habits shift, the teams that plan and execute campaigns should be nimble and have the ability to adapt in real-time to mirror those habits. Increased news coverage and data usage present an opportunity for advertisers to reach users with clever solutions and content in a time when they need it most.

Posted May 6, 2020

#GivingTuesday: A Brand's Social Responsibility During Times of Crisis

When our reality is shaken by local, national, or even worldwide events, what is a brand’s social responsibility? You might be thinking, is it best to join the conversation, or is it best to stay silent. The answer? As it so often is, “it depends” – but I promise you can do something – especially through #GivingTuesday

Posted May 5, 2020

Customer Loyalty: Start By Leveraging Your Owned Content

Is your brand’s owned content turning customers into loyalists? It can, it should, and we can help.

Posted Apr 20, 2020

Harnessing Creativity During Times of Solitude

Collaboration is one of the keys to creativity; however, solitude can also be a powerful creative force if you harness it. Being alone doesn’t mean you have to be bored or lonely. If anything, it makes it easier to be insanely focused on your passion or craft. It allows you to shut out the world and stay in the present moment, embracing the many emotions that arise when we create — both negative and positive.

Posted Apr 17, 2020

Crisis Communication and Adapting Your Brand Voice

Crazy and difficult times are here. Sports are canceled, concerts and festivals are canceled, the global economy is in a downward spiral. Olive Gardens across the country are without dine-in patrons for the first time since opening. Marketers and brands are caught thinking about how to shift their voices during this crisis to adapt to the circumstances. We’re here to say it’s easier than it seems. Let’s dive in.

Posted Apr 14, 2020

Agile Digital Planning in a Time of Uncertainty

Any media planner will tell you unpredictability is a constant variable in their everyday practice; whether they’re attempting to plan around their industry’s perceived seasonality; predicting the ebbs and flows in consumer preferences; estimating available on-target inventory in an ad exchange; or deciphering the decisional calculus surrounding the impact of a global pandemic, uncertainty is always present in media planning.

Posted Apr 13, 2020

VI is Honored as a 2020 Journal Record Beacon Award Honoree

VI has been recognized as an honoree for the 2020 Journal Record Beacon Award. The Charitable Influence finalists demonstrate a company culture that encourages and supports volunteerism, charitable giving and community involvement. This honor means the world to us. Thank you, The Journal Record! We are incredibly humbled to be in such great company as a Journal Record 2020 Beacon Award honoree!

Posted Apr 10, 2020

Your Brand and Empathy: Why It Matters Now More Than Ever

There has been a shift for brands to step up to the emotional plate in the past few years but there has been no greater need than now. While we collectively face a global pandemic, the humanness of our audiences has become even more human. It would be short-sided to not take a look at marketing plans and creative campaigns and see how they match up against the new and every shifting “normal.”

Posted Apr 7, 2020

Brand Positivity, Individual Positivity: What We Can Do Now and Always

I want to start off by saying that I am no doctor of psychology or psychiatry. I have never done an extensive study on the effects of positivity or positive reinforcement.

Posted Apr 1, 2020

Don't Leave Your Audience Guessing: Now is a Time for Bold, Clear Brand Messaging

We are living in a very strange time. People are functioning the best that they can in the comfort we call ‘home’. My situation is no different.

Posted Mar 30, 2020