Have you ever purchased a pair of Toms shoes? Or Warby Parker glasses? Remember when the Honey Nut Cheerios bee disappeared from cereal boxes? Or that one time you were waiting in line at Walgreens and you noticed a large poster of Ben Stiller wearing a red clown nose behind the register?
Social media can be a game of cat and mouse. Just when we think we have a particular demographic pegged, something new comes along and changes the game. Determining your purpose behind using social in your overall marketing strategy can come down to a couple of questions.
To hear Jeff Bowman tell it, he’s got wayyyy too many hobbies. Turns out he just has wayyyy too many talents for a man his age, a modern-day Jeff-of-all-trades.
Developing a marketing plan with data rather than intuition allows you to learn more about your target audience, understand what content and resources are driving these visitors through your website, and identify how to continue earning business from this audience.
Remember the adorable scene in Finding Nemo where Nemo and his dad nestle into their sea anemone homes for safety? It reveals a biological interaction between two organisms living in close physical association, referred to as symbiosis.
Advice: Listen to the experts.
I guarantee that no marketing firm or advertising agency recommended this logo to the Best Western decision-makers.
A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.
Testimonial videos are best utilized when the viewer will likely be moved to action by hearing from a person that he or she considers a peer or a role model (the sentiment being either “I am like that person, so I should behave as he does” or “I want to be like that person, so I should do what she does.”) Testimonials have been utilized as a marketing tactic for many decades for one simple reason: They work. There are many ways to execute a testimonial video; here are two of my favorites.
You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.
Greta Anglin is a rock star.