A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.
Testimonial videos are best utilized when the viewer will likely be moved to action by hearing from a person that he or she considers a peer or a role model (the sentiment being either “I am like that person, so I should behave as he does” or “I want to be like that person, so I should do what she does.”) Testimonials have been utilized as a marketing tactic for many decades for one simple reason: They work. There are many ways to execute a testimonial video; here are two of my favorites.
You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.
Greta Anglin is a rock star.
Every company needs a crisis communications plan, because, like companies themselves, a crisis can come in any shape or size, in any industry sector, any geographic location, on any day at any time of year.
Tylenol got tampered. The gulf got oiled. Target got hacked. New Orleans got drenched. Volkswagen self-polluted. Uber’s founder faltered. I could write an entire blog on things that could happen to negatively affect your company.
Cahill’s Artwork One Of 50 Selected for Society6 Publication
Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?
Do you relate to one of these scenarios?
1. I’m not receiving as much brand awareness, leads or sales from my website as preferred.
2. I have no idea why users are not filling out our request-a-quote form.
3. I’m going crazy over not being able to understand how visitors utilize my website.
What comes to mind when you think of the iPhone? Sleek, hi-tech, expensive, security blanket, camera, friends, access…? Whatever it is, that’s what you associate with Apple. People go through the same mental process with your company’s brand too. It’s called brand association. And it’s either making you money or costing you some each and every day.
After the financial crisis in 2008, consumer trust in financial institutions took a hit. Banks and Credit Unions had to reevaluate and explore a new method of gaining trust. They turned their focus to the consumer experience, wondering how they could improve the mostly stagnant customer journey.