A few years ago, I cracked open an internet browser to check out the trailer for a movie I was excited about. I hit the play button but this time around, something entirely new occurred: a six-second “mini trailer” played before the actual, full-length movie trailer. To be clear, this was not an ad for something else; indeed, it was a truncated trailer for the same film, attached to the front end of the video itself. 

Ladies and gentlemen, fellow participants in the Attention Economy: we now live in the age of the micro-trailer. The Trailer Trailer. The mini-trailer, if you will.

Art nurtures creativity, innovation and cultural diversity for people across the globe and plays an important role in sharing knowledge, encouraging curiosity and igniting dialogue. In celebration of World Art Day, we're excited to feature the collaborative artwork of two VI creative team members, Copywriter, Anna Kinder and Art Director, Jeff Bowman. 

VI Marketing and Branding is proud to accept three District American Advertising Awards (ADDY Awards) on behalf of our work with the Oklahoma Tourism and Recreation Department and Paycom.

There is no one-size-fits-all approach to project management. Though no two projects are the same, there are a few tips and tricks you can carry over to make sure any project is executed well. If you can work through these, your team, clients – and budget – will thank you every time.

DID YOU KNOW WE’RE A GOOGLE PREMIER PARTNER AGENCY?

2020 was the beginning of a new decade - full of excitement for the future. In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and an election.

Digital marketing is constantly evolving - as marketers, we must not only keep up, but anticipate future marketing trends as well.

"There is no limit to what we, as women, can accomplish." - Michelle Obama.  

Following the rise of the COVID-19 pandemic, many quick service restaurants were turned upside down and had to adjust their service models. With closed dining rooms, increased sanitization procedures and a pandemic staring them in the face, many brands shifted their focus to technology to find contactless ways to continue driving sales. With drive-thru, curbside or delivery top-of-mind for many consumers, app and online ordering quickly became the new normal for dining out. 

The show was different, but the creative excellence never stops!

VI Marketing and Branding was among the award-winning agencies, in-house teams, individuals, and students to walk away (well...power down Zoom) with 25 awards from this year's tough competition.

One of the greatest aspects of being a digital marketer is the degree at which we are able to track the success of a campaign. The breadth of data at a digital marketer’s fingertips increases each day, and with that, so does our responsibility to interpret and communicate campaign results within context of a client’s business. However, strategizing and building a solid measurement infrastructure is at the core of key performance indicator (KPI) tracking, conversion attribution, and campaign reporting. In other words, the results we report are only as sound as the foundation on which they’re built. Every client’s situation is different, but this article should give you the questions and answers you need to create your next strategic digital marketing campaign.

The outbreak of COVID-19 has led to a predictable uptick in consumer online spending. In an October 2020 study from eMarketer, retail Ecommerce sales in the United States increased by over 32% year-over-year (2019 to 2020).