OKLAHOMA CITY, OK (April 18, 2023) - VI Marketing and Branding, a leading digital marketing agency in Oklahoma City, took home gold at the 2023 local American Advertising Awards on Saturday, February 18^th hosted in Oklahoma City. The VI team is proud to have won 16 total awards, including the prestigious Best of Show.

VI also moved on to the district level and won three Silver ADDYs. The district 10 winners include: "It's Like They're Smoking" in Public Service TV and Integrated Media Public Service categories and Social Media Campaign, Mascots TikToks. The district winners are now moving on to compete at the national level. The national competition winners will be announced at ADAMERICA this June.

As marketing professionals, we understand the power of creativity in capturing attention, engaging audiences, and driving brand success. From stunning visuals to thought-provoking messaging, art plays a crucial role in shaping the look and feel of brand campaigns.

When was the last time your bank truly wowed you? While banks ensure smooth financial transactions, customers today seek more – an experience that excites and leaves a lasting impression. A brand reputation of ambiguity won't suffice in today's competitive landscape. Instead, aspire to be the bank that stands out, captivates customers, and becomes the cool choice that everyone wants to be associated with – the Bank Nike or Apple Bank of the financial world.

We’re stoked to introduce VI’s new Director of Business Development, Chas Stoker! 

In 1908, a group of women marched in New York City to demand better pay, shorter working hours, and the right to vote. Three years after that, the first annual International Women's Day was celebrated, and 112 years later, this annual holiday is recognized in more than 27 countries and is celebrated by people around the globe on March 8th.

International Women's Day provides an opportunity to reflect on the progress made toward gender equality and equity, and recognize the challenges that still exist. By celebrating the social, economic, cultural, and political achievements of women everywhere, we can educate ourselves and start important conversations that lead to positive change in our world.

At VI, we're proud to celebrate the women who bring so much value to our team every single day – but especially on International Women's Day. So, to celebrate the 112th anniversary, we asked the most phenomenal women we know to share their stories, advice, words of encouragement, and insights on what it means to be a woman in the modern world:

In today's rapidly evolving banking landscape, traditional methods are becoming obsolete, and technology is reshaping the industry. As marketers, staying informed about banking trends is crucial for maintaining relevance and driving business growth. In this article, we'll explore four essential strategies that marketing and advertising professionals can adopt to keep up with the latest developments and gain a competitive edge in the banking sector.

FOR IMMEDIATE RELEASE
OKLAHOMA CITY, OK (February 27, 2023) - VI Marketing and Branding, a leading digital marketing agency in Oklahoma City, has been named a 2023 Google Premier Partner for the fifth consecutive year. Achieving Google Premier Partner status places VI in the top 3% of Google Partners in the US, distinguishing the company as a Google Ads expert to clients and the industry, and recognizing the agency's superior expertise and success in the Google Ads platform.

Every year, millions of people tune in to watch the biggest football game of the year, and advertisers are eager to get in on the action. From emotional storytelling to humor and everything in between, VI marketing masterminds break down the key elements of successful, and some not-so-successful, advertising during football's biggest game of the year.

Marketing is a fast-paced and demanding industry that requires creativity, hard work, and dedication. However, the pressure to meet tight deadlines and deliver high-quality work can sometimes leave marketing professionals feeling stressed, overwhelmed, and burnt out. One of the biggest challenges marketing professionals face is achieving a healthy work-life balance, especially in an agency setting where long hours and tight deadlines are often the norm.

Copy, paste, copy, paste, copy, paste. Every professional designer knowsthat tedious project or job that makes their eyes cross. You know the one. The creative design is already in place, now it's your job to update key information or copy based on the client's request. Sometimes, even from a spreadsheet 😱 – the horror!
When I first worked on the Tobacco Settlement Endowment Trust (TSET) Local Impact Pages, I was tasked with updating grantee names and award numbers on over 200 local impact reports, many of which had over 25 items on a single page.

Giving feedback is a critical part of being a good leader. Scratch that. Giving feedback is a critical part of being a good person. But let’s face it, no one really enjoys giving feedback, no matter what they say.

So, let’s break it down. Here’s how you can master the art of feedback.

Content creation can seem harrowing at times. Whether you're not sure where to start or what tools you need to capture your creative vision, producing quality work doesn’t always have to include pulling out the fancy equipment. In fact, it’s often as simple as pulling out your smartphone! That’s why we’ve put together 5 of our best tips for creating content that you can put to use with your mobile device.