VI Employee Spotlight: Erin Robinson

Erin Robinson doesn’t need super powers.

Her wit’s quicker than a speeding bullet. Her creativity’s more powerful than a locomotive. And her spirit is stronger than five Incredible Hulks combined (the Lou Ferrigno one more so than Mark Ruffalo’s portrayal).

As a VI Senior Art Director, Erin has been locally and nationally recognized for her strategic and creative brilliance, and she’s won too many awards to count. From art direction to graphic design, cocktail illustrations, wrapping paper design and more, her creative range is limitless. And her killer kindness and positive attitude always instill inspiration around the office.

Posted May 10, 2018

SEO vs. PPC: How to Know Which Will Drive Quality Traffic to Your Website

Congratulations! You’ve been tasked with increasing online traffic to your website. There is just one little wrinkle — your boss wants focus on search engines to achieve this goal. You will need some help from your PPC and SEO professionals. But what exactly is the difference between these two strategies? How can these strategies help point those online eyeballs to your business and its awesome online products and services?

Posted May 9, 2018

VIth Sense: Marketing Data Is Creeping Along

When we discuss targeting capabilities of various digital platforms, clients often use the term ‘creepy.’ People can be a bit uneasy with the realization that they are being targeted with ads based on their own actions, purchases and self-reported information.

Posted Apr 17, 2018

How to Outline a Successful Tracking Strategy: Conversion Metrics and KPIs

One of the most important, but often forgotten, aspects of a digital marketing campaign is conversion or goal tracking. You can put together the most strategic marketing plan with sound strategies and clear objectives, but if you don't have a way to track success, you won't be able to measure campaign success. For this reason, determining success metrics prior to campaign launch is crucial. These success metrics may vary by objective, but are typically conversion goals and/or key performance indicators (KPIs) for each tactic. Keep in mind that determining what action or actions you want a user to take is only the first step. You also will have to determine the best way to track these actions.

Posted Apr 17, 2018

The Tangled Web of Net Neutrality

In December of 2017, FCC commissioners, led by chairman Ajit Pai, voted to dismantle net neutrality regulations. In the wake of that decision, Mr. Pai was dubbed "the most hated man on the internet" - so hated that earlier this year, death threats forced him to cancel his appearance at the Consumer Electronics Show. It wasn't the first time.

Posted Apr 10, 2018

VI Employee Spotlight: Valerie Trammell

It’s safe to say: Valerie Trammell eats her Wheaties.

Posted Apr 5, 2018

Behavior Change Marketing: Improving Health in Oklahoma… and Beyond.

VI has been at the forefront of behavior change marketing for years, based on our client mix and passion for making the world a better place.

Posted Mar 29, 2018

Utilizing Multiple Media Tactics to Create a Successful Digital Campaign

A few months ago, eMarketer reported that U.S. adults now spend an average of 12 hours and seven minutes with media each day. This is a double-edge sword for marketers. We know that people are highly engaged with media, but where do you start in reaching them effectively?

Posted Mar 29, 2018

Snacktime: How to Use Short-form Video to Leave a Lasting Impression

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

Posted Mar 29, 2018

VIth Sense: Bank on Bank Research

You know most of what you need to know about your industry, your customers and your competition. You could look at a survey and predict 90% of the answers, right? That’s the story of my career. I know my clients and their industries very well. But I keep pitching primary research to them. And it’s all so that I can make a buck!

Posted Mar 29, 2018

Olympics Ratings Slip, Audiences Watch in New Ways

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology. 

Posted Mar 20, 2018

3 Social Media Tips to Make 2018 Your Brand’s Best Year Yet

With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet! 

Posted Mar 1, 2018