It’s no secret that when students begin the college application process, they turn to Google. Here at VI Marketing and Branding, we’ve helped our clients like TCC and OCU Law create a digital-first approach that allows them to maintain — and even increase — enrollment rates. At VI, we know the Key Performance Indicators (KPI) in the higher education sphere are the application start and submit rates. Marketers use this metric to measure the quality of each lead based on their behavior. 

Caroline Cocanougher Can't Be Stopped. 

Caroline joined VI fresh out of college. She rose from Media Coordinator to Ad Ops Specialist… and today, we’re proud to promote her to Senior Ad Operations Specialist! Caroline has sat on every floor of the office and served the TSET account her entire career. She’s a go-to leader with a digital skill set that’s second-to-none. Way to go, Caroline!

Welcome Aboard, Hani Sayegh! 

We’re thrilled to announce an exciting addition to the VI crew. Our new IT Director comes to us from Chesapeake, where he served as a Tier 3 IT Specialist. His impressive credentials include certifications from Google IT, Richo USA, CompTIA and Palo Alto Networks Cyber Security. Hani’s infectious smile is spreading like wildfire through the office.

Meet VI’s Newest Veep!

We are stoked to announce Greta Anglin’s promotion to Vice President of Strategic Marketing. Greta is a brilliant marketing mind with deep experience in behavior change. She’s spent the last 15 years managing multi-million-dollar budgets for some of Oklahoma’s biggest state agencies. Greta’s singular vision and relentless commitment represent everything we stand for. This is a huge win for us and every VI client.

Hosted within Google Search Console (GSC) is an SEO gold mine. Not only does GSC offer performance metrics and site ranking enhancements, but it has also evolved to a new focus—User Experience (UX).

Here’s the thing about the good old days: you never miss them until they’re gone. In the world of digital advertising, we’re the living exception. Because today, we can still track users across the web to deliver relevant ads to targeted audiences. But the hand is ticking toward midnight. And the good old days are almost gone.

Apple recently announced and implemented a new privacy update that involves an anti-tracking feature. For user privacy, many believe this is a step in the right direction but, there’s one big question: What does this mean for the Marketing and Advertising Industry?

As consumers transition their banking experiences to digital platforms, financial institutions look to gain market share through new offerings and service opportunities. Trends in banking accelerated due in part to the pandemic where customers had little choice but to use online services such as P2P (person to person) payments, mobile deposit, mobile banking and online lending applications and approvals.

YouTube announced the winners of the 2021 YouTube Works Awards, recognizing the most effective use of its platform in ad campaigns across the country. VI Marketing and Branding, along with TravelOK, won The Underdog award for the #RoadTripOK series.

Last year, most of us would never have guessed that working remotely would last beyond a few weeks… two months, tops, right? Zoom might have been thought of as a temporary bandage the day you received your first remote meeting invite. Fast-forward just one year later and your opinions have likely changed. WFH has stood the test of time, and with it comes with many challenges, including important communication hiccups that, unfortunately, are often overlooked. Remote communication will likely play a permanent role in your "new normal" workday. Because of this, it’s extremely important to make sure you are mindful and knowledgable when it comes to inter-virtual-office communication.

A few years ago, I cracked open an internet browser to check out the trailer for a movie I was excited about. I hit the play button but this time around, something entirely new occurred: a six-second “mini trailer” played before the actual, full-length movie trailer. To be clear, this was not an ad for something else; indeed, it was a truncated trailer for the same film, attached to the front end of the video itself. 

Ladies and gentlemen, fellow participants in the Attention Economy: we now live in the age of the micro-trailer. The Trailer Trailer. The mini-trailer, if you will.

Art nurtures creativity, innovation and cultural diversity for people across the globe and plays an important role in sharing knowledge, encouraging curiosity and igniting dialogue. In celebration of World Art Day, we're excited to feature the collaborative artwork of two VI creative team members, Copywriter, Anna Kinder and Art Director, Jeff Bowman.