Sharing is Caring: Tips for Building a Tight-Knit Brand Community

More than three quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor. Creating a sense of connection and community around your brand allows you to attract and retain engaged and loyal customers. This is where the term "branded community" enters the picture.

Posted Jan 7, 2020

Consumer Insight That's Out of Sight: Part IV

Let me ask you a question. Maybe a series of questions. That’s how insight discovery starts – by asking the right questions. But it’s not just the type of questions you ask, it’s also how and when you ask them.

Posted Jan 6, 2020

Big Television Networks Shutout by Golden Globes

As we enter into 2020, I’ve seen a whirlwind of 10-year flashbacks popping up all over social media. Was it just a minute ago or a small lifetime? After the recent release of the 2020 Golden Globe nominees, I decided to peek back at this award show 10 years ago. Do you want to take a guess at what show won best musical or comedy? The nominees were Glee, 30 Rock, Entourage, Modern Family and The Office. And the winner was…

Posted Jan 4, 2020

4 Guidelines for Designing Your Brand into the Future

Sorry to disappoint, but there’s no such thing as a future-proof brand design. It’ll never be something you can set and forget. But why would you want that anyway? Your company, your audience and the landscape constantly change and evolve, so fluidity to evolve your brand is natural. The good news is, there are a few ways you can set yourself up for success when you’re creating the look and feel of your brand.

Posted Jan 2, 2020

Consumer Insight That's Out of Sight: Part III

For everyone following along at home, you know that we finished the previous insight blog entry looking at the difference between quantitative, qualitative and market intelligence data as they applied to a hypothetical situation. Using all of this data, we came to understand ‘why’ males ages 40-50 were frequenting a certain convenience store on Friday evenings to buy certain snacks. We came to a greater understanding of what motivated their behavior by recognizing a dilemma that led to an insight. Voila! We’re done, right? Addressing a dilemma with data, observation and market intelligence to build something meaningful and actionable = insight, right? Not so fast. We are still lacking one very important element: imagination.

Posted Dec 11, 2019

Consumer Insight That's Out of Sight: Part II

The word ‘insight’ gets misused a lot. Some of this stems from a lack of understanding and incorrect assumptions, most often arising when we think insight is something that it’s not. We might see a research study that makes us raise an eyebrow. We might see someone doing something that prompts us to rethink a cause and effect. Or we might stumble upon some facts that need to be analyzed deeper. All of these are critical breadcrumbs on the road to insight. Alone, they are simply breadcrumbs.

Posted Nov 12, 2019

8 Ways to Optimize Conversions on Paid Search

When it comes to acquiring new users in the conversion funnel, few marketing tactics are as effective as pay-per-click advertising, also known as paid search, or PPC. Paid search is used primarily to drive conversions. Successful paid search campaigns require a clearly defined path for potential customers to convert. That journey is continually optimized so the greatest number of qualified users convert, or complete a desired action. A well-executed paid search campaign will maximize conversions and generate a greater return on your marketing dollars.

Posted Nov 5, 2019

VIth Sense: Forget What You Know About B2B Marketing Before You’re Assigned to a Committee

Business-to-business (B2B) marketing is long considered to be all about relationships. You’re not selling an impulse or one-off product or service, you’re usually getting into a long-term deal. And people take their time making decisions about such things. ‘You’ve got to get to know them and work the relationship over time. After all, people don’t really buy services, they buy people.’ You’ve heard it. Probably even said it. Me too.

Posted Nov 1, 2019

5 Tips for Successful Social Media Community Management

Think social media management is just creating, posting content, and repeating? Think again. Any social media manager will most likely tell you that most of their time is devoted to responding to messages and comments from followers and social users and joining conversations across the web. 80% of social marketers said that their key strategy is to increase engagement across social channels. Being active and present is one of the most important things a brand can do within their social media platforms. Check out these 5 tips for successful community management for any brand.

Posted Oct 31, 2019

Consumer Insight That's Out of Sight: Part 1

We live in a world where we elevate the small things to big things. Where the irrelevant sometimes rises to be critically important. Call it a byproduct of sculpted social media profiles, 24-hour news channels, the belief that our opinion should never be questioned, the advent of the ‘everybody gets a trophy’ generation. 

Posted Oct 21, 2019

Why Not Wix? 7 Reasons to Custom Build Your Professional Website

Building a brand-new website can be a daunting task for a business, especially if you are starting from scratch. You may be debating if you should have a custom site built or try to build it yourself. If you’ve spent any time researching some website-building tools, you’ve likely heard of services such as SquarespaceWeebly, and Wix, and others.

Posted Oct 13, 2019