There are many different tactics one can use for a digital campaign. My personal favorite? Video, of course! Should it be decided that video is going to be utilized for a campaign, then great! I’m a big fan of that decision.
But before we jump in head first, it’s important for us to understand the objectives of the campaign. We can put our heads together and create the most amazing piece of video the world has ever seen, but if it doesn’t align with our overall strategy, then it doesn’t do us any good. It is our responsibility as creatives to convey the appropriate messaging to the appropriate audiences via the appropriate channels. So the first thing we’ll do is familiarize ourselves with the task at hand and answer a few key questions:
- What are the goals of the campaign?
- Who is our audience?
- What platform or platforms are used to reach that audience?