A few months ago, eMarketer reported that U.S. adults now spend an average of 12 hours and seven minutes with media each day. This is a double-edge sword for marketers. We know that people are highly engaged with media, but where do you start in reaching them effectively?
“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.
You know most of what you need to know about your industry, your customers and your competition. You could look at a survey and predict 90% of the answers, right? That’s the story of my career. I know my clients and their industries very well. But I keep pitching primary research to them. And it’s all so that I can make a buck!
The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology.
With the constant changes in social media, it’s harder than ever to figure out exactly what you should (or shouldn’t) be doing for your brand. Lucky for you, I’m here to lay it down, with a few simple tips that will make 2018 your best year yet!
VI Marketing and Branding Takes Home People’s Choice Award and Best of Show at Oklahoma City ADDY Awards
It’s award season in Oklahoma City, and VI Marketing and Branding stole the show at the 52nd annual Oklahoma City ADDY Awards. The agency took home 61 awards, including top honors for their work with the Oklahoma Department of Tourism & Recreation.
When I was 14 years old, my mom went on the Atkins diet. She was not alone. In fact, at the height of its popularity, one in eleven North American adults claimed to be on a low-carb diet such as Atkins. Good for all of those adults willingly trying to live a better life, but no one mentions the casualties. I’m talking about the thousands of children, like myself, who were forced to go without pasta and bread for months on end. Because when mom goes on a diet, the entire house goes on a diet. My mom, like many, held the keys to the food kingdom. This was one of the first times in my life that I realized my mother was in complete and carb-free control.
The phrase “artificial intelligence” can mean a lot of things to a lot of people. For some, it rouses fear of sentient machines vying to control the world. For others, it is an example of incredible scientific achievement. Whether you fear A.I. or revere it, you can be certain of one thing: artificial intelligence isn’t the future. It’s the now.
If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.
If you’re reading this blog on a web browser in the US, there is a 30%* chance that you’re using an adblocker right now (roughly twice as likely as in 2014*). It’s pretty clear that internet users aren’t fond of spammy advertising on the internet.
While TV and print budgets continue to decrease year after year, out-of-home budgets continue to grow with an estimated $29 billion for global out-of-home ad revenue in 2017. It’s projected to reach $33 billion by 2021, reported by the Outdoor Advertising Association of America and MAGNA Intelligence Study. So how is it that the oldest form of advertising is still growing year after year? The answer is technology and data.