3 Tips from Taylor Swift's Marketing Playbook for Your Own Brand

Taylor Swift released her tenth studio album Midnights on October 21st, and promos for the album flooded everyone’s feed — or at least ours. For months, she kept us entertained with her Midnight Mayhem teaser TikToks, late-night talk show appearances, Amazon Thursday Night Football album tease, and viral TikTok dances.

Posted Dec 14, 2022

Performance Max Best Practices for the Holiday Season

The holiday season is in full swing. And we all know what that means… the busiest shopping period of the year is upon us! In this blog, we’re going to review Google Performance Max best practices to help you finish 2022 strong!

Posted Dec 6, 2022

VI Named 2022 Top Workplace

VI Marketing and Branding is recognized for its best-in-class workplace culture at the 2022 Top Workplaces awards.

Posted Dec 2, 2022

3 Tips for Making the Most of Your Marketing Internship from a VI Intern

Regardless of your experience coming into an internship, everyone has a common goal in mind - to grow. And growth is best defined by two factors - personal and professional. You can see personal growth in the relationships you make with both clients and coworkers. Professionally, you notice growth in the skills you develop. But internships vary from industry to industry, company to company, and even department to department. In order to make the most of your time with a company or organization, you have to approach it with the right state of mind.

Posted Nov 30, 2022

VI Raises $10,515 for United Way of Central Oklahoma

VI Marketing and Branding’s 20th Annual Carne Diem Chili Cook-Off raises $10,515 for the United Way of Central Oklahoma.

Posted Oct 24, 2022

Greta Anglin: OKC Ad Club's 2022 Distinguished Woman in Advertising

After 17+ years of service at VI, Greta’s passion for public health and behavior change marketingis unmatched. Although she’s our VP of Strategic Marketing, that doesn’t mean shewon’t roll up her sleeves and lend her expertiseanywhere it’s needed.
Thisunwavering dedication doesn’t stopather career either.She’s an incredible wife and mom to threeadorable (and sometimes ornery!) kiddos as well.We’re not totally sure how she pulls it all off,or honestly that she’s even
human,but we’re beyond grateful for her leadership.That’s why we’re taking a moment tosing her praises, even though she’d never ask for it which is just one of the many reasons why she’s so great!  

Posted Sep 30, 2022

3 Ways to Maximize Google Performance Max Campaigns

Google Ads Performance Max campaigns were first rolled out for all users in November 2021 as the newest approach to automated campaigns. Unlike other campaign types, Performance Max allows you to choose specific conversion goals to drive your performance across multiple platforms and devices.

Posted Sep 9, 2022

Where's Your Wobble? Why Brand Trust Is a Must.

Recently at VI, we did an exercise from the Harvard School of Business that revolved around the three main drivers of trust: authenticity, logic, and empathy. After splitting up into groups, we first identified our own “wobble,” AKA which component of the “trust triangle” is our weakest. Then, we weighed in on each other’s areas for improvement. Admittedly, the exercise was a bit uncomfortable for some, but it’s stuck with me — and it’s extremely relevant for brands and the content they produce.

Posted Aug 25, 2022

VI Welcomes New Marketing Talent

VI Marketing and Branding has grown by another 15 great minds! Meet the newest members of our team:

Posted Aug 11, 2022

The Metaverse: Explained

We've heard a lot about the Metaverse lately. From social media to the fashion industry, the Metaverse is having a moment...but what is it? Shrouded in mystery and distorted by virtual smoke and mirrors, we're here to demystify this seemingly futuristic platform.

Posted Aug 8, 2022

3 Ways Storytelling Takes Your Content to the Next Level

Storytelling is a universal human experience that we’ve utilized for thousands of years. Some of the earliest evidence of storytelling dates back to 30,000 BC, and while it can’t be proven, scientists speculate oral storytelling most likely began shortly after the development of spoken language. For…well, forever, humans have used stories to entertain, sell, educate and motivate each other, but the *really* good stories are those that connect us together and remind us we’re a part of something bigger than ourselves.

Posted Jun 20, 2022

Self Care | 30 Days of Change

Changing your behavior is hard. It’s one of our passions at VI. So, let’s take a moment to talk about self-care. Self-care is important but takes effort to put it into practice. Let’s start small. It may be as simple as taking a walk after a stretch of zoom calls or choosing to be grateful for what each day brings. Sometimes we need a reminder or a kick in the pants to keep us on track. 

We’ve designed a few phone wallpapers to help encourage you to take care of yourself.

Posted Apr 27, 2022