To hear Jeff Bowman tell it, he’s got wayyyy too many hobbies. Turns out he just has wayyyy too many talents for a man his age, a modern-day Jeff-of-all-trades.
Developing a marketing plan with data rather than intuition allows you to learn more about your target audience, understand what content and resources are driving these visitors through your website, and identify how to continue earning business from this audience. The most widely used tool across all websites to gain this data is Google Analytics. Google Analytics allows you to measure the right metrics, according to your business, and use these metrics to form future marketing strategies, objectives, and tactics.
Remember the adorable scene in Finding Nemo where Nemo and his dad nestle into their sea anemone homes for safety? It reveals a biological interaction between two organisms living in close physical association, referred to as symbiosis.
Advice: Listen to the experts.
I guarantee that no marketing firm or advertising agency recommended this logo to the Best Western decision-makers.
A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.
Testimonial videos are best utilized when the viewer will likely be moved to action by hearing from a person that he or she considers a peer or a role model (the sentiment being either “I am like that person, so I should behave as he does” or “I want to be like that person, so I should do what she does.”) Testimonials have been utilized as a marketing tactic for many decades for one simple reason: They work. There are many ways to execute a testimonial video; here are two of my favorites.
You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.
Every company needs a crisis communications plan, because, like companies themselves, a crisis can come in any shape or size, in any industry sector, any geographic location, on any day at any time of year.
Cahill’s Artwork One Of 50 Selected for Society6 Publication
Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?
Do you relate to one of these scenarios?
1. I’m not receiving as much brand awareness, leads or sales from my website as preferred.
2. I have no idea why users are not filling out our request-a-quote form.
3. I’m going crazy over not being able to understand how visitors utilize my website.