Social media platforms may seem similar in many ways, but they don't provide the same value for every consumer or brand.

Before initiating a social media campaign, a brand should understand their voice and what position they hold in the market place and consumer's mind. On average, your audience will see 10,000 brand messages every day. Brands should understand at each one of these intersections they are reinforcing their brand promise, no matter the platform. Consider the following when determining where to have a social presence.

Erin Robinson doesn’t need super powers.

Her wit’s quicker than a speeding bullet. Her creativity’s more powerful than a locomotive. And her spirit is stronger than five Incredible Hulks combined (the Lou Ferrigno one more so than Mark Ruffalo’s portrayal).

As a VI Senior Art Director, Erin has been locally and nationally recognized for her strategic and creative brilliance, and she’s won too many awards to count. From art direction to graphic design, cocktail illustrations, wrapping paper design and more, her creative range is limitless. And her killer kindness and positive attitude always instill inspiration around the office.

Congratulations! You’ve been tasked with increasing online traffic to your website. There is just one little wrinkle — your boss wants focus on search engines to achieve this goal. You will need some help from your PPC and SEO professionals. But what exactly is the difference between these two strategies? How can these strategies help point those online eyeballs to your business and its awesome online products and services?

When we discuss targeting capabilities of various digital platforms, clients often use the term ‘creepy.’ People can be a bit uneasy with the realization that they are being targeted with ads based on their own actions, purchases and self-reported information.

One of the most important, but often forgotten, aspects of a digital marketing campaign is conversion or goal tracking. You can put together the most strategic marketing plan with sound strategies and clear objectives, but if you don't have a way to track success, you won't be able to measure campaign success. For this reason, determining success metrics prior to campaign launch is crucial. These success metrics may vary by objective, but are typically conversion goals and/or key performance indicators (KPIs) for each tactic. Keep in mind that determining what action or actions you want a user to take is only the first step. You also will have to determine the best way to track these actions.

In December of 2017, FCC commissioners, led by chairman Ajit Pai, voted to dismantle net neutrality regulations. In the wake of that decision, Mr. Pai was dubbed "the most hated man on the internet" - so hated that earlier this year, death threats forced him to cancel his appearance at the Consumer Electronics Show. It wasn't the first time.

It’s safe to say: Valerie Trammell eats her Wheaties.

VI has been at the forefront of behavior change marketing for years, based on our client mix and passion for making the world a better place.

A few months ago, eMarketer reported that U.S. adults now spend an average of 12 hours and seven minutes with media each day. This is a double-edge sword for marketers. We know that people are highly engaged with media, but where do you start in reaching them effectively?

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

You know most of what you need to know about your industry, your customers and your competition. You could look at a survey and predict 90% of the answers, right? That’s the story of my career. I know my clients and their industries very well. But I keep pitching primary research to them. And it’s all so that I can make a buck!

The 2018 PyeongChang Winter Olympics ratings may be down from the 2014 Sochi Winter Games, but NBC won primetime viewing. Audiences watched, advertisers bought time and NBC offered more ways to watch and experience the games with social media and VR technology.