5 Ways to Improve Your Healthcare Marketing

Trust – It’s a critical factor when it comes to healthcare. You want to know you’re getting the very best information and that it’s coming from an expert. In the past, you would find your healthcare provider through word-of-mouth or you would hear about healthcare issues on the evening news. In the age of the internet, a person has access to research, customer reviews, facility tours and even interaction with the healthcare community from the comfort of their couch. So how can you ensure that you’re positioning your brand as an expert and building trust with your current and new clientele? Here are 5 ways to improve the way you market your healthcare brand.

Posted Mar 29, 2019

Why Your Brand Needs Emotional Intelligence | VI Marketing Blogs

I think it's apparent that in marketing today we can no longer tout the "big sale" or the "new feature" and truly believe that our message is going to resonate with our audience. Heck, our audience no longer wants to be seen as an "audience" or a "consumer" or a "prospect." They want to be seen as a human.

Posted Mar 27, 2019

VI Wins the Oklahoma State Department of Health Account

VI Marketing and Branding has landed the agency of record contract with the Oklahoma State Department of Health (OSDH) effective February 2019. 

Posted Mar 25, 2019

VI Employee Spotlight: Renée Harriman | VI Marketing Blogs

In her final semester at OU, Renée Harriman landed an internship at a disruptive agency in OKC. Little did she know that pint-sized firm would become the marketing juggernaut known as VI Marketing and Branding. And perhaps no one could have predicted that Renée would become head honcho of VI's media department. No one, that is, but Tim Berney.

Posted Mar 14, 2019

VI Celebrates International Women's Day 2019 | VI Marketing Blogs

"Each time a woman stands up for herself, she stands up for all women," proclaimed Maya Angelou. 

Posted Mar 8, 2019

The Future of Mobile Payment

The future of payment processing lies within mobile technology as it continues to disrupt traditional payment systems including credit, debit cards and even cash. In fact, mobile wallets are on track to exceed both credit and debit card usage by 2020 (WorldPay). With mobile payment, it’s time to get with the times or get left behind.

Posted Mar 6, 2019

Digital Marketing Insights: Digital Marketing Trends for 2019

Need some digital marketing inspiration this week? The digital team at VI is always seeking out the latest in digital marketing insights. In an ever-evolving industry, we keep our skills sharp and our clients top-of-mind. 

Posted Feb 28, 2019

VIth Sense: A Better Brand Strategy Could Make BK the Burger King | VI Marketing and Branding

Imitation is the sincerest form of flattery. But, it’s a horrible brand strategy. You can’t own a position that another brand already owns in the consumer’s mind. And certainly not if that brand is a stalwart like McDonald’s. Yet, Burger King is doing just that: They are trying to beat McDonald’s at their own game. The most recent is the BK version of the Big Mac (Big King XL), but there’s a long history of Burger King chasing Micky-D’s.

Posted Feb 27, 2019

VI Marketing and Branding Wins Five Gold ADDY Awards and 2019 People’s Choice Award

VI Marketing and Branding shined bright at the 53rd annual Oklahoma City ADDY Awards on Saturday night. The electric lights beamed throughout Oklahoma City's Criterion venue as the agency took home twenty-five awards in all including: 5 Gold, 11 Silver and 9 Bronze ADDY Awards.

Posted Feb 19, 2019

Personas: Your (Not So Imaginary) Friends

What are personas and why do we need them?

Posted Feb 7, 2019

Super Bowl 2019: Ads in Review

Are you one of over 40 million of us still yawning from a late night of Adam Levine abs and not enough touchdowns? 

Posted Feb 5, 2019

Travel Marketing: It's Time for Vacation!

We’ve all been there. It’s the moment you’re sitting at your desk at work and all you can think about is that beach in a country far, far away. It’s the moment your imagination goes wild and your mind begins to play out your dream vacation – it’s the moment you begin the trip planning process.

According to Google research, 37% of people think about their next trip weekly to several times a month. When someone is beginning their trip planning process, what kinds of things are influencing the decisions they are making? How can we as marketers influence the process, touch points and decisions that each potential customer is making along their journey of trip planning?

 

Travel Moments

First, we must know the customer journey taken by a potential traveler planning a new vacation. Unlike other purchases, a trip is something that most people plan far in advance with many touch points along the way. Data from Luth Research’s opt-in panel shows an example of how many travel micro-moments a participant experienced over a 5-month period:





In a travel customer journey, there are typically four key moments that matter most in influencing the destination of choice for the customer ( Think With Google):


1. Dreaming Moments

Dreaming begins the moment someone starts thinking about their next travel adventure. People instantly turn to their mobile device to search the, “Where is…?” and "What to do in…?” questions. Travelers are also utilizing platforms such as YouTube to watch travel-related videos. In fact, according to Travel Trends, 64% of travelers watched these videos while in the process of thinking about a trip.

 

Posted Jan 30, 2019