Writing a multi-cultural campaign is a lot like getting a tattoo. What you thought would be a cool cultural nod, was actually not cool and dreadfully damaging to your public image. Pop stars might be able to survive an innocent spelling error. But marketers? A botched marketing campaign translation will have your audience saying thank u, next — without the thank you.

You've seen it before. A brand tries an off-the-wall campaign and then they roll out another brand-new campaign the next season. Sure, campaigns change, you can test out new messages and mix things up. But it's important to know the difference between a campaign and your entire brand. 

Event marketing can be an extremely effective way to reach your audience. Typically, you can get a pretty good idea about the basic demographic information of event attendees before they even arrive, so it's a great way to reach drilled-down or niche audiences. Maybe you are trying to reach a specific age group or income level. There are a lot of ways your brand can capitalize on these attendees when they are highly engaged.

Ever wish you could bend the human will? For me, the thought arises when I see a wailing toddler in Walmart or when I hit the snooze button instead of hitting the gym—again. Don’t fret! It’s totally natural.

A CRM (“Customer Relationship Management”) is essentially a database of transactions with your contacts and the companies that they work for. CRMs can track calls, meetings, and even potential deals.

Every day, you make thousands of choices. What to wear, what to eat, how fast to drive, where to spend your free time. Imagine a friend evaluating your choices and constantly reminding you of the better choice – the healthier choice, the safer choice. Working on behavior change marketing campaigns is like that – a conscience for the audience nudging them in the right direction.

Hailing from a “good-sized town” of Tulsa, Oklahoma came the meek and marvelous Julie Rowell.

Trust – It’s a critical factor when it comes to healthcare. You want to know you’re getting the very best information and that it’s coming from an expert. In the past, you would find your healthcare provider through word-of-mouth or you would hear about healthcare issues on the evening news. In the age of the internet, a person has access to research, customer reviews, facility tours and even interaction with the healthcare community from the comfort of their couch. So how can you ensure that you’re positioning your brand as an expert and building trust with your current and new clientele? Here are 5 ways to improve the way you market your healthcare brand.

I think it's apparent that in marketing today we can no longer tout the "big sale" or the "new feature" and truly believe that our message is going to resonate with our audience. Heck, our audience no longer wants to be seen as an "audience" or a "consumer" or a "prospect." They want to be seen as a human.

VI Marketing and Branding has landed the agency of record contract with the Oklahoma State Department of Health (OSDH) effective February 2019. 

In her final semester at OU, Renée Harriman landed an internship at a disruptive agency in OKC. Little did she know that pint-sized firm would become the marketing juggernaut known as VI Marketing and Branding. And perhaps no one could have predicted that Renée would become head honcho of VI's media department. No one, that is, but Tim Berney.

"Each time a woman stands up for herself, she stands up for all women," proclaimed Maya Angelou.