We live in a world where we elevate the small things to big things. Where the irrelevant sometimes rises to be critically important. Call it a byproduct of sculpted social media profiles, 24-hour news channels, the belief that our opinion should never be questioned, the advent of the ‘everybody gets a trophy’ generation.
Building a brand-new website can be a daunting task for a business, especially if you are starting from scratch. You may be debating if you should have a custom site built or try to build it yourself. If you’ve spent any time researching some website-building tools, you’ve likely heard of services such as Squarespace, Weebly, and Wix, and others.
When it comes to executing a successful marketing campaign, it's all about iteration and learning. We can't expect to know all the right answers from day one. Sure, can gather great insights on how to achieve our campaign objectives, but how do we bridge the gap between campaign planning, execution, and the results we're seeing in order to optimize for the best possible campaign performance? The answer? Reporting! Or, the way we analyze and communicate the results, trends, and insights based on our campaign's performance.
Digital advertising is an essential part of the marketing mix and according to eMarketer, will surpass traditional media spending this year. This really isn’t news to anyone. Digital dollars can be tracked and attributed to specific conversions and are much easier to figure ROI for brands. It’s the dream of any planner to point to a medium and say “X” tactic brought in sales, conversions, enrollments, whatever the objective may be.
Changing behaviors through mass communication and marketing isn't the easiest thing to do. You're attempting to connect with your audience at their core, trying to influence deeply rooted behaviors. At VI, we've got a long history of working on campaigns that focus on behavior change objectives. Often during campaign planning, we use a few different types of creative messaging strategies to impact our target audiences and nudge them toward that change.
Picture this. You’re at a swanky restaurant. Your waitress approaches. She asks how you’re doing. You misinterpret this normal interaction as a cue to unload every graphic detail of your latest squabble with your husband. Next, you walk her through the play-by-play of the nightmarish parent/teacher conference you had last week. When the meal comes, you eat it with your hands…with gusto. And it’s not a sandwich.
When it comes to producing video, it doesn’t matter how skilled your preparation and perfect your execution is if you haven’t cast the right talent. Ensuring your talent selection truly connects with your audience is an art in of itself. One that relies on groundwork early in the campaign planning process in order to be successful. It is a hugely important task and can mean the difference between producing a believable message and missing the mark.
Too often, “social monitoring” is used as a catch-all phrase in the social media sphere. Understanding the difference between listening and monitoring can improve your brand's social intelligence, and maximize your campaigns.
The most important question surrounding Oklahoma’s lawsuit against Johnson and Johnson is not who is at fault. That obviously matters, but we can’t allow finger-pointing to distract us from the most pressing problem. Too many lives are at stake. As marketers, how can we help reduce opioid abuse in Oklahoma and at the national level?
OKLAHOMA CITY (June 25, 2019) – Today VI Marketing and Branding announced an agency-wide completion of the Behavior Change Marketing Certification training developed and deployed by VI's team of Behavior Change Marketing experts.
Audience segmentation is the process of dividing people into homogeneous subgroups based upon defined criterion such as habits, demographics, psychographics, communication behaviors and media use. This would be the next step you take to learn more about your target audience.