7 Must-Know Financial Marketing Trends

As consumers transition their banking experiences to digital platforms, financial institutions look to gain market share through new offerings and service opportunities. Trends in banking accelerated due in part to the pandemic where customers had little choice but to use online services such as P2P (person to person) payments, mobile deposit, mobile banking and online lending applications and approvals.

Posted May 24, 2021

TravelOK and VI Marketing and Branding Win YouTube Works 2021 Award

YouTube announced the winners of the 2021 YouTube Works Awards, recognizing the most effective use of its platform in ad campaigns across the country. VI Marketing and Branding, along with TravelOK, won The Underdog award for the #RoadTripOK series.

Posted May 5, 2021

Communicating Remotely: Revisiting The Importance of Quality Communication

Last year, most of us would never have guessed that working remotely would last beyond a few weeks… two months, tops, right? Zoom might have been thought of as a temporary bandage the day you received your first remote meeting invite. Fast-forward just one year later and your opinions have likely changed. WFH has stood the test of time, and with it comes with many challenges, including important communication hiccups that, unfortunately, are often overlooked. Remote communication will likely play a permanent role in your "new normal" workday. Because of this, it’s extremely important to make sure you are mindful and knowledgable when it comes to inter-virtual-office communication.

Posted Apr 27, 2021

Gone in 6 Seconds (Or Less)

A few years ago, I cracked open an internet browser to check out the trailer for a movie I was excited about. I hit the play button but this time around, something entirely new occurred: a six-second “mini trailer” played before the actual, full-length movie trailer. To be clear, this was not an ad for something else; indeed, it was a truncated trailer for the same film, attached to the front end of the video itself. 

Ladies and gentlemen, fellow participants in the Attention Economy: we now live in the age of the micro-trailer. The Trailer Trailer. The mini-trailer, if you will.

Posted Apr 19, 2021

Happy World Art Day from VI Marketing and Branding!

Art nurtures creativity, innovation and cultural diversity for people across the globe and plays an important role in sharing knowledge, encouraging curiosity and igniting dialogue. In celebration of World Art Day, we're excited to feature the collaborative artwork of two VI creative team members, Copywriter, Anna Kinder and Art Director, Jeff Bowman

Posted Apr 14, 2021

VI Wins Three 2021 District 10 American Advertising Awards

VI Marketing and Branding is proud to accept three District American Advertising Awards (ADDY Awards) on behalf of our work with the Oklahoma Tourism and Recreation Department and Paycom.

Posted Apr 9, 2021

Project Tips from A Project Manager: A Guide to Ease and Efficiency

There is no one-size-fits-all approach to project management. Though no two projects are the same, there are a few tips and tricks you can carry over to make sure any project is executed well. If you can work through these, your team, clients – and budget – will thank you every time.

Posted Apr 8, 2021

VI Marketing and Branding: A Google Premier Partner Agency in Oklahoma

DID YOU KNOW WE’RE A GOOGLE PREMIER PARTNER AGENCY?

Posted Apr 1, 2021

One Year Anniversary of Covid-19: A Then and Now Look at Marketing in the New Normal

2020 was the beginning of a new decade - full of excitement for the future. In early 2020, marketing and media companies prepped for a busy year ahead, including the Summer Olympics and an election.

Posted Mar 29, 2021

5 Digital Marketing Trends to Watch in 2021

Digital marketing is constantly evolving - as marketers, we must not only keep up, but anticipate future marketing trends as well.

Posted Mar 12, 2021

VI Marketing and Branding Celebrates International Women's Day 2021

"There is no limit to what we, as women, can accomplish." - Michelle Obama.  

Posted Mar 8, 2021

Technology Trends: 4 Ways QR Codes Can Elevate the QSR Industry

Following the rise of the COVID-19 pandemic, many quick service restaurants were turned upside down and had to adjust their service models. With closed dining rooms, increased sanitization procedures and a pandemic staring them in the face, many brands shifted their focus to technology to find contactless ways to continue driving sales. With drive-thru, curbside or delivery top-of-mind for many consumers, app and online ordering quickly became the new normal for dining out. 

Posted Mar 5, 2021