Coca-Cola is reintroducing New Coke. The Pepsi knock-off from 1985 is being used in several episodes of the Netflix series Stranger Things. New Coke is considered by many to be the biggest marketing blunder in American history. Not me. In fact, I think it was genius marketing.

As people who live in a world enveloped by sound, we know how things should sound. Therefore, it is our job as sound designers to make sure the videos we produce sound as full and as real as possible. I feel like I should say “sound” one more time. Sound.

We work in an industry often dominated by visuals, which means audio usually takes the back seat.

As a result, soundscapes will most likely have to be enhanced or perhaps even recreated. We recently produced a series of spots for the Oklahoma Highway Safety Office about the dangers motorcyclists face on the road every day. This shoot had lots of fun camera gear, but no way to capture audio. Even though the spots feature fun motion graphics with cool sound effects, we also needed to add sounds that would have occurred during recording. What would the different vehicles sound like? Are the roads in good shape, or could they use some repair? These details need to be taken into account. It’s something that may go unnoticed, but like all editing, being invisible is almost always the goal.

OKLAHOMA CITY (May 23, 2019) – VI Marketing and Branding was named the Lowe Runkle Distinguished Service Award winner by the Oklahoma City Ad Club. 

The only thing that can match Alexandra Taylor’s intense competitive drive is her unabated ambition.

The word strategy can mean a plethora of different things when used in the context of marketing. In turn, the job description of a Strategist can also be wide reaching. No matter the specific definition someone opts for, it's essentially an ability to uncover, present and successfully leverage a human insight.

Your hands are sweaty. Your heart, racing. No matter how many first dates you go on, it always feels like the first one.

Let’s make this quick: Aaron Miller is ahead of the curve.

Writing a multi-cultural campaign is a lot like getting a tattoo. What you thought would be a cool cultural nod, was actually not cool and dreadfully damaging to your public image. Pop stars might be able to survive an innocent spelling error. But marketers? A botched marketing campaign translation will have your audience saying thank u, next — without the thank you.

You've seen it before. A brand tries an off-the-wall campaign and then they roll out another brand-new campaign the next season. Sure, campaigns change, you can test out new messages and mix things up. But it's important to know the difference between a campaign and your entire brand. 

Event marketing can be an extremely effective way to reach your audience. Typically, you can get a pretty good idea about the basic demographic information of event attendees before they even arrive, so it's a great way to reach drilled-down or niche audiences. Maybe you are trying to reach a specific age group or income level. There are a lot of ways your brand can capitalize on these attendees when they are highly engaged.

Ever wish you could bend the human will? For me, the thought arises when I see a wailing toddler in Walmart or when I hit the snooze button instead of hitting the gym—again. Don’t fret! It’s totally natural.

A CRM (“Customer Relationship Management”) is essentially a database of transactions with your contacts and the companies that they work for. CRMs can track calls, meetings, and even potential deals.