FOR IMMEDIATE RELEASE
OKLAHOMA CITY, OK (May 3, 2023) – VI Marketing and Branding (VI), a leading marketing agency headquartered in Oklahoma City, has been named the strategic media and creative agency for the Oklahoma Highway Safety Office (OHSO). The incumbent agency won the business after its previous contract expired and will continue to provide its full range of marketing and communications services to promote safe driving and reduce the number of fatalities on Oklahoma roads.
 
VI has created a variety of successful campaigns for OHSO, including the Road Science campaign to encourage motorcycle safety and the Gameshow campaign which emphasizes road safety.

"I am very pleased that VI was selected for our media contract, and we look forward to continuing our partnership over the next few years," said Paul Harris, director of the Oklahoma Highway Safety Office. "I cannot emphasize enough how much of a pleasure it is to work with the professionals in VI’s company. They always meet and/or exceed our expectations. I really appreciate how they have worked to understand our specific needs and how we need to communicate our messaging."
 
The ongoing partnership between OHSO and VI has produced multiple award-winning campaigns tackling issues from seat belt safety to drunk driving prevention. As a result, many risky behaviors on the road have been reduced, saving countless lives. 
 
"We are thrilled to continue our work to make Oklahoma roads safer," said Tim Berney, CEO of VI Marketing and Branding. “It is an honor to have earned the trust of OHSO and be awarded another contract. We look forward to continuing our successful collaboration.”