• Case Studies
  • Contact
  • Careers

All BlogVI Marketing & BrandingGraphic Design Blogs

Typography Is Your Secret Weapon: A Lesson from Paula Scher 

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.

Posted Feb 12, 2018

Aaron Cahill Singled Out by Society6 International Artist Community

Cahill’s Artwork One Of 50 Selected for Society6 Publication

Posted Oct 31, 2017

The 5 Principles of Great Flag Design - Oklahoma City, Are You Listening?

Oklahoma City has a problem, and it needs our help. I’ll get to that problem in a short moment...

Posted Oct 25, 2016

3 Tips to Drive Traffic to Your Blog Using Photography

Why are you here? What exactly led you to this tiny speck in the vastness of the internet? Something about this blog post must have piqued your interest somewhere along the way, even if you’re not quite sure what it was.

Posted Sep 29, 2016

How Traditional Animation Lives in a Computer Animated World

In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past

Posted May 26, 2016

The Psychology of Color: How Color and Design Affect Behavior

It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design.

Posted Mar 18, 2016

Here's Why It's Time to Un-stock Your Photography

There is a false sense that sticking a photo, any photo, on something gives it more value. We have access to billions of photos with the rise of stock photography. Heck, it can be easy and cheap so why not.

Posted Feb 19, 2016

Creating Presentation Decks for the Listener, Not the Presenter

Microsoft Powerpoint and its counterparts are spoken of in hushed whispers among graphic designers.

Posted Nov 24, 2015

The Complete 8-Step Logo Design Process

If you ever come across someone who says they don’t care or have an opinion about logos, call them out immediately because they’re a dirty liar.

Posted Nov 18, 2015

Your Brand Is Not a Logo

Have you ever built a house without a blueprint or better yet without a foundation? I wouldn’t recommend it. Yet, as an art director, I often feel like that is the task at hand when I don’t have a clear idea of what my client’s brand is.

Posted Jul 27, 2015

Four Email Design Trends That Will Engage Your Readers Instead of Putting Them to Sleep

For the record, I HATE EMAILS. Email campaigns are even worse. They’re boring. Stuck in the past. Nothing has really changed. They use old technology. They play by old rules.

Posted Jun 24, 2015

How Super Bowl Advertising Has Changed the World

I believe in firsts. First to market. First to break a story. First time to do something. It’s good to be first. During this week of Super Bowl hoopla, I’d like recognize the first commercial to launch a marketing and advertising phenomenon: Apple’s 1984.

Posted Jan 29, 2015