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Typography Is Your Secret Weapon: A Lesson from Paula Scher 

Posted by David Hinds on Feb 12, 2018

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.


Aaron Cahill Singled Out by Society6 International Artist Community

Posted by Larry McAlister on Oct 31, 2017

Cahill’s Artwork One Of 50 Selected for Society6 Publication


The 5 Principles of Great Flag Design - Oklahoma City, Are You Listening?

Posted by David Hinds on Oct 25, 2016

Oklahoma City has a problem, and it needs our help. I’ll get to that problem in a short moment...

3 Tips to Drive Traffic to Your Blog Using Photography

Posted by Jeff Bowman on Sep 29, 2016

Why are you here? What exactly led you to this tiny speck in the vastness of the internet? Something about this blog post must have piqued your interest somewhere along the way, even if you’re not quite sure what it was.


How Traditional Animation Lives in a Computer Animated World

Posted by Mike Anderson on May 26, 2016

In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past

The Psychology of Color: How Color and Design Affect Behavior

Posted by Jennifer Blevins on Mar 18, 2016

It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design.

Here's Why It's Time to Un-stock Your Photography

Posted by Erin Robinson on Feb 19, 2016

There is a false sense that sticking a photo, any photo, on something gives it more value. We have access to billions of photos with the rise of stock photography. Heck, it can be easy and cheap so why not.

Creating Presentation Decks for the Listener, Not the Presenter

Posted by Jeff Bowman on Nov 24, 2015

Microsoft Powerpoint and its counterparts are spoken of in hushed whispers among graphic designers.

The Complete 8-Step Logo Design Process

Posted by David Hinds on Nov 18, 2015

If you ever come across someone who says they don’t care or have an opinion about logos, call them out immediately because they’re a dirty liar.

Your Brand Is Not a Logo

Posted by Erin Robinson on Jul 27, 2015

Have you ever built a house without a blueprint or better yet without a foundation? I wouldn’t recommend it. Yet, as an art director, I often feel like that is the task at hand when I don’t have a clear idea of what my client’s brand is.