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All Graphic Design Blogs

Knowing when to Use Vertical vs Horizontal Video

In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?

It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.

Posted Jul 6, 2018

Typography Is Your Secret Weapon: A Lesson from Paula Scher 

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.

Posted Feb 12, 2018

Aaron Cahill Singled Out by Society6 International Artist Community

Cahill’s Artwork One Of 50 Selected for Society6 Publication

Posted Oct 31, 2017

The 5 Principles of Great Flag Design - Oklahoma City, Are You Listening?

Oklahoma City has a problem, and it needs our help. I’ll get to that problem in a short moment...

Posted Oct 25, 2016

3 Tips to Drive Traffic to Your Blog Using Photography

Why are you here? What exactly led you to this tiny speck in the vastness of the internet? Something about this blog post must have piqued your interest somewhere along the way, even if you’re not quite sure what it was. Figuring out what exactly draws people in is a difficult proposition. A lot can, and does, go into finding the answer, but for now I’ll just talk about one of the most important aspects of your blog: the photo. Photos can add a huge boost to your blog post’s performance and images within a post will help keep your readers engaged to the end. Blogs posts with photos also tend to do much better across all social media platforms. Of course, it’s not just about slapping any old photo on your post and calling it a day, so here are a few tips for getting the most out of your blog photos.

Posted Sep 29, 2016

How Traditional Animation Lives in a Computer Animated World

In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past

Posted May 26, 2016

The Psychology of Color: How Color and Design Affect Behavior

It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design. How color is used and what colors are used in a design can literally raise blood pressures, cause tension, sway a mindset or even change one’s appetite.

Posted Mar 18, 2016

Here's Why It's Time to Un-stock Your Photography

There is a false sense that sticking a photo, any photo, on something gives it more value. We have access to billions of photos with the rise of stock photography. Heck, it can be easy and cheap so why not. Let’s step back and take a look at what stock photos are and what photography says about your brand. Stock images are photographs that already exist and are licensed for a specific use. It often replaces the need of hiring a photographer. Stock photos are licensed either as rights managed (RM) or royalty free (RF).

Posted Feb 19, 2016

Creating Presentation Decks for the Listener, Not the Presenter

Microsoft Powerpoint and its counterparts are spoken of in hushed whispers among graphic designers.

Posted Nov 24, 2015

The Complete 8-Step Logo Design Process

The fact is people care very much about logos. If you’ve ever read the dialogue around a major company’s rebrand, you’ll quickly realize this. Here’s an example of the firestorm that has been Tennessee’s state government rebrand. And don’t get me started on the rumors of the rumors of the Thunder logo being redone. We all know that was a misstep (it’s ok, I bought the t-shirts too). And contrary to what those comment sections say their 5 year-old probably won’t be able to make a logo that will work for you. The point is, logos are important to people and businesses. They are tasked with the job of representing a company, team, community or initiative in a simple yet unique form. That isn’t an easy nut to crack.

Posted Nov 18, 2015

Your Brand Is Not a Logo

Have you ever built a house without a blueprint or better yet without a foundation? I wouldn’t recommend it. Yet, as an art director, I often feel like that is the task at hand when I don’t have a clear idea of what my client’s brand is.

Posted Jul 27, 2015

Four Email Design Trends That Will Engage Your Readers Instead of Putting Them to Sleep

For the record, I HATE EMAILS. Email campaigns are even worse. They’re boring. Stuck in the past. Nothing has really changed. They use old technology. They play by old rules.

Posted Jun 24, 2015