Sorry to disappoint, but there’s no such thing as a future-proof brand design. It’ll never be something you can set and forget. But why would you want that anyway? Your company, your audience and the landscape constantly change and evolve, so fluidity to evolve your brand is natural. The good news is, there are a few ways you can set yourself up for success when you’re creating the look and feel of your brand.
In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?
It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.
If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.
Cahill’s Artwork One Of 50 Selected for Society6 Publication
Oklahoma City has a problem, and it needs our help. I’ll get to that problem in a short moment...
Why are you here? What exactly led you to this tiny speck in the vastness of the internet? Something about this blog post must have piqued your interest somewhere along the way, even if you’re not quite sure what it was. Figuring out what exactly draws people in is a difficult proposition. A lot can, and does, go into finding the answer, but for now I’ll just talk about one of the most important aspects of your blog: the photo. Photos can add a huge boost to your blog post’s performance and images within a post will help keep your readers engaged to the end. Blogs posts with photos also tend to do much better across all social media platforms. Of course, it’s not just about slapping any old photo on your post and calling it a day, so here are a few tips for getting the most out of your blog photos.
In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past
It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design. How color is used and what colors are used in a design can literally raise blood pressures, cause tension, sway a mindset or even change one’s appetite.
There is a false sense that sticking a photo, any photo, on something gives it more value. We have access to billions of photos with the rise of stock photography. Heck, it can be easy and cheap so why not. Let’s step back and take a look at what stock photos are and what photography says about your brand. Stock images are photographs that already exist and are licensed for a specific use. It often replaces the need of hiring a photographer. Stock photos are licensed either as rights managed (RM) or royalty free (RF).
Microsoft Powerpoint and its counterparts are spoken of in hushed whispers among graphic designers.
The fact is people care very much about logos. If you’ve ever read the dialogue around a major company’s rebrand, you’ll quickly realize this. Here’s an example of the firestorm that has been Tennessee’s state government rebrand. And don’t get me started on the rumors of the rumors of the Thunder logo being redone. We all know that was a misstep (it’s ok, I bought the t-shirts too). And contrary to what those comment sections say their 5 year-old probably won’t be able to make a logo that will work for you. The point is, logos are important to people and businesses. They are tasked with the job of representing a company, team, community or initiative in a simple yet unique form. That isn’t an easy nut to crack.
Have you ever built a house without a blueprint or better yet without a foundation? I wouldn’t recommend it. Yet, as an art director, I often feel like that is the task at hand when I don’t have a clear idea of what my client’s brand is.