Marketing is a fast-paced and demanding industry that requires creativity, hard work, and dedication. However, the pressure to meet tight deadlines and deliver high-quality work can sometimes leave marketing professionals feeling stressed, overwhelmed, and burnt out. One of the biggest challenges marketing professionals face is achieving a healthy work-life balance, especially in an agency setting where long hours and tight deadlines are often the norm.

Copy, paste, copy, paste, copy, paste. Every professional designer knowsthat tedious project or job that makes their eyes cross. You know the one. The creative design is already in place, now it's your job to update key information or copy based on the client's request. Sometimes, even from a spreadsheet 😱 – the horror!
When I first worked on the Tobacco Settlement Endowment Trust (TSET) Local Impact Pages, I was tasked with updating grantee names and award numbers on over 200 local impact reports, many of which had over 25 items on a single page.

The name of the game is adaptability. With each day the landscape of how we interact with each other shifts; and like the intuitive people we are, we’ve taken it in stride. With the right resources and determination, the office space is merely a construct that is only limited by one’s imagination. With the use of technology, people can interact from wherever they may be. It can be as simple as a chat group, or a more personal video chat. Distance is no longer a limitation when it comes to meeting face-to-face (resolution quality may vary).

With so many digital tools available to us, the remaining challenge is to iron out those interactions that don’t flow as well when not everyone is physically in the same location. Specifically, when it comes to creative collaboration, it can take some acclimation. Here are some methods to replace a face-to-face interaction with a virtual counterpart. Here's your checklist for staying creative at work. At home. 

Collaboration is one of the keys to creativity; however, solitude can also be a powerful creative force if you harness it. Being alone doesn’t mean you have to be bored or lonely. If anything, it makes it easier to be insanely focused on your passion or craft. It allows you to shut out the world and stay in the present moment, embracing the many emotions that arise when we create — both negative and positive.

Sorry to disappoint, but there’s no such thing as a future-proof brand design. It’ll never be something you can set and forget. But why would you want that anyway? Your company, your audience and the landscape constantly change and evolve, so fluidity to evolve your brand is natural. The good news is, there are a few ways you can set yourself up for success when you’re creating the look and feel of your brand.

In the era of plentiful data, how does the Creative Professional — who relies on her taste, skill and instinct to make things that other people will consume — navigate a world in which insightful data is every bit as important as her intuition?

It used to be the case that, as a creative professional, her goal was to create something that was both beautiful and effective. Is it good? Does is work? If she could answer “yes” to both of those questions, she’d done her job.

If you ever feel like pulling back the curtain on the process of some of the world’s leading creators across multiple industries, do yourself a favor and tune into the Netflix series Abstract: The Art of Design. More specifically, if you want to take a dive into the mind of a Graphic Designer, check out Episode 6. It features the life and work of Paula Scher. Unless you’re a designer or a typophile, you may not know who Paula Scher is, but you most certainly have seen her work. The Public Theater, Citibank and The Highline just to name a few. If you own or owned a vinyl record from the 70s, there’s a good chance she designed the type for it. The thing she’s known for is typography.

Cahill’s Artwork One Of 50 Selected for Society6 Publication

Oklahoma City has a problem, and it needs our help. I’ll get to that problem in a short moment...

Why are you here? What exactly led you to this tiny speck in the vastness of the internet? Something about this blog post must have piqued your interest somewhere along the way, even if you’re not quite sure what it was. Figuring out what exactly draws people in is a difficult proposition. A lot can, and does, go into finding the answer, but for now I’ll just talk about one of the most important aspects of your blog: the photo. Photos can add a huge boost to your blog post’s performance and images within a post will help keep your readers engaged to the end. Blogs posts with photos also tend to do much better across all social media platforms. Of course, it’s not just about slapping any old photo on your post and calling it a day, so here are a few tips for getting the most out of your blog photos.

In 2013, Disney’s Frozen became the highest grossing animated film of all time. Advancements in computer animation have opened the doors for studios like Pixar, DreamWorks, and Disney to become powerhouses in the film and animation industry. But with technology constantly evolving, it begs the question, has traditional, hand-drawn animation become a thing of the past

It’s no surprise for decades the psychology of color has been evident in design. Color plays a significant role in so many marketing touch points including logos, product packaging and website design. How color is used and what colors are used in a design can literally raise blood pressures, cause tension, sway a mindset or even change one’s appetite.