All Digital Strategy Blogs

Reporting on Digital Marketing: Tips for Optimizing Your Next Campaign

When it comes to executing a successful marketing campaign, it's all about iteration and learning. We can't expect to know all the right answers from day one. Sure, can gather great insights on how to achieve our campaign objectives, but how do we bridge the gap between campaign planning, execution, and the results we're seeing in order to optimize for the best possible campaign performance? The answer? Reporting! Or, the way we analyze and communicate the results, trends, and insights based on our campaign's performance. 

Posted Sep 30, 2019

The Value of LinkedIn for B2B Marketing

In the world of social and digital advertising, it's important to choose the correct platforms and tactics to reach precise audiences in the B2B space. Platforms like Facebook and Twitter can be challenging to use due to targeting restrictions on professional characteristics like job titles, skills, and industries.

Posted Jul 9, 2019

The Future of Mobile Payment

The future of payment processing lies within mobile technology as it continues to disrupt traditional payment systems including credit, debit cards and even cash. In fact, mobile wallets are on track to exceed both credit and debit card usage by 2020 (WorldPay). With mobile payment, it’s time to get with the times or get left behind.

Posted Mar 6, 2019

Modern B2B Marketing Strategy: Integrating Human Face and Digital Brain.

Business-to-business (B2B) marketing hasn't evolved as quickly as business-to-consumer (B2C). But it’s catching up. Today, we are finally using many of the same modern tools to generate B2B prospects that we use in the B2C market. It hasn’t been easy getting here, though. B2B marketers have long insisted that their best marketing includes strong relationships and networking over a rubber chicken lunch.

Posted Oct 31, 2018

8 Ways to Bring Your Bank into the Digital Marketing World

As digital strategies continue to change and evolve, a new era of marketing is upon us. Banks and credit unions are taking notice and they’re beginning to realize that the traditional way of banking is over. With consumer demands shifting and online-only banks and lenders working to claim their piece of the pie, how will you keep up? As you continue your move into this new era, here are eight things to consider.

Posted Sep 18, 2018

5 Reasons Behind the Digital Strategy Dominance of American Horror Story

In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.

Posted Jan 18, 2017

How to Successfully Drive App Downloads

When it comes to developing an App, many businesses believe that “if you build it, they will come”. However, this is not the case.

Posted Jan 6, 2017

5 Ways to Hit Conversion Goals in Digital

Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.

Posted Jul 19, 2016

Heat Mapping is the Diagnosis to Your Website's Performance

Heat mapping is a technology that allows us to test the usability of any website.

Posted Apr 26, 2016

Dynamic Emails Deliver Dynamic Content to Your Users' Inbox

The pressure continues to mount for brands to stand out digitally among their competitors. A tactic that many have adopted to combat this pressure is email marketing. With almost 239 million email users in the United States, brands are able to capture their audience effectively.

Posted Apr 13, 2016

Get Better Results from Your Email Marketing Campaign

Once you’ve secured an email marketing platform and worked to compile accurate distribution lists, it can be tempting to send readers an email with any and every marketing message you want delivered. After all, it’s fairly inexpensive and gets your brand in front of them, right? I encourage you not to, and here’s why.

Posted Dec 3, 2015