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5 Reasons Behind the Digital Strategy Dominance of American Horror Story

Posted by Alex Taylor on Jan 18, 2017

In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.

How to Successfully Drive App Downloads

Posted by Grace Abblitt on Jan 6, 2017

When it comes to developing an App, many businesses believe that “if you build it, they will come”. However, this is not the case.


5 Ways to Hit Conversion Goals in Digital

Posted by Kaitlin Loyd on Jul 19, 2016

Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.

Heat Mapping is the Diagnosis to Your Website's Performance

Posted by Steve Donehue on Apr 26, 2016

Heat mapping is a technology that allows us to test the usability of any website.


Dynamic Emails Deliver Dynamic Content to Your Users' Inbox

Posted by Kaitlin Loyd on Apr 13, 2016

The pressure continues to mount for brands to stand out digitally among their competitors. A tactic that many have adopted to combat this pressure is email marketing. With almost 239 million email users in the United States, brands are able to capture their audience effectively.

What You Need to Know About Google’s New SERPs

Posted by Scott Gokey on Mar 3, 2016

Contributing Author: Melanie Heser

Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.

Get Better Results from Your Email Marketing Campaign

Posted by Christine Golden on Dec 3, 2015

Once you’ve secured an email marketing platform and worked to compile accurate distribution lists, it can be tempting to send readers an email with any and every marketing message you want delivered. After all, it’s fairly inexpensive and gets your brand in front of them, right? I encourage you not to, and here’s why.

Gathering Customer Feedback Through Online Panels

Posted by Christine Golden on Jun 11, 2015

Utilities have the blessing and the curse of being in fairly constant communication with their customers.

Create a Smart Website Built for Your Future Client

Posted by Steve Donehue on Apr 30, 2015

When creating a website, it is important to understand your audience and to make sure that you create an easy experience for each user. Many types of users come to a single website, but very few of those users have the same goal when they arrive.

Do You Own Technology or Does Technology Own You?

Posted by Steve Sturges on Dec 8, 2014

Do you own technology or does technology own you? One of my favorite things to do is to walk through our office and talk marketing with our smart staff. One day last week, I got sucked into a discussion on technology, the many benefits and corresponding evils. As a marketer, it pays to pay attention to the powerful millennials and their technology habits (addiction).