All Digital Strategy Blogs

Content Writing in a Cookie-less World

Here’s the thing about the good old days: you never miss them until they’re gone. In the world of digital advertising, we’re the living exception. Because today, we can still track users across the web to deliver relevant ads to targeted audiences. But the hand is ticking toward midnight. And the good old days are almost gone.

Posted Jun 2, 2021

Everything You Need to Know on Apple's Recent IOS 14.5 Update

Apple recently announced and implemented a new privacy update that involves an anti-tracking feature. For user privacy, many believe this is a step in the right direction but, there’s one big question: What does this mean for the Marketing and Advertising Industry?

Posted May 28, 2021

5 Digital Marketing Trends to Watch in 2021

Digital marketing is constantly evolving - as marketers, we must not only keep up, but anticipate future marketing trends as well.

Posted Mar 12, 2021

Conversion Tracking and Optimization: Reporting on Results that Matter

One of the greatest aspects of being a digital marketer is the degree at which we are able to track the success of a campaign. The breadth of data at a digital marketer’s fingertips increases each day, and with that, so does our responsibility to interpret and communicate campaign results within context of a client’s business. However, strategizing and building a solid measurement infrastructure is at the core of key performance indicator (KPI) tracking, conversion attribution, and campaign reporting. In other words, the results we report are only as sound as the foundation on which they’re built. Every client’s situation is different, but this article should give you the questions and answers you need to create your next strategic digital marketing campaign.

Posted Feb 18, 2021

Audit Your Brand’s Ecommerce Buying Experience with These Five Must-Haves

The outbreak of COVID-19 has led to a predictable uptick in consumer online spending. In an October 2020 study from eMarketer, retail Ecommerce sales in the United States increased by over 32% year-over-year (2019 to 2020).

Agile Digital Planning in a Time of Uncertainty

Any media planner will tell you unpredictability is a constant variable in their everyday practice; whether they’re attempting to plan around their industry’s perceived seasonality; predicting the ebbs and flows in consumer preferences; estimating available on-target inventory in an ad exchange; or deciphering the decisional calculus surrounding the impact of a global pandemic, uncertainty is always present in media planning.

Posted Apr 13, 2020

How a Reporting Dashboard Can Level-up Your Marketing Game

Data visualization. It’s a great buzzword but what does it actually mean for your brand? Let’s start with a simple definition.

Posted Feb 6, 2020

Reporting on Digital Marketing: Tips for Optimizing Your Next Campaign

When it comes to executing a successful marketing campaign, it's all about iteration and learning. We can't expect to know all the right answers from day one. Sure, can gather great insights on how to achieve our campaign objectives, but how do we bridge the gap between campaign planning, execution, and the results we're seeing in order to optimize for the best possible campaign performance? The answer? Reporting! Or, the way we analyze and communicate the results, trends, and insights based on our campaign's performance. 

Posted Sep 30, 2019

The Value of LinkedIn for B2B Marketing

In the world of social and digital advertising, it's important to choose the correct platforms and tactics to reach precise audiences in the B2B space. Platforms like Facebook and Twitter can be challenging to use due to targeting restrictions on professional characteristics like job titles, skills, and industries.

Posted Jul 9, 2019

The Future of Mobile Payment

The future of payment processing lies within mobile technology as it continues to disrupt traditional payment systems including credit, debit cards and even cash. In fact, mobile wallets are on track to exceed both credit and debit card usage by 2020 (WorldPay). With mobile payment, it’s time to get with the times or get left behind.

Posted Mar 6, 2019

Modern B2B Marketing Strategy: Integrating Human Face and Digital Brain.

Business-to-business (B2B) marketing hasn't evolved as quickly as business-to-consumer (B2C). But it’s catching up. Today, we are finally using many of the same modern tools to generate B2B prospects that we use in the B2C market. It hasn’t been easy getting here, though. B2B marketers have long insisted that their best marketing includes strong relationships and networking over a rubber chicken lunch.

Posted Oct 31, 2018

8 Ways to Bring Your Bank into the Digital Marketing World

As digital strategies continue to change and evolve, a new era of marketing is upon us. Banks and credit unions are taking notice and they’re beginning to realize that the traditional way of banking is over. With consumer demands shifting and online-only banks and lenders working to claim their piece of the pie, how will you keep up? As you continue your move into this new era, here are eight things to consider.

Posted Sep 18, 2018