In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.
Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.
Heat mapping is a technology that allows us to test the usability of any website.
The pressure continues to mount for brands to stand out digitally among their competitors. A tactic that many have adopted to combat this pressure is email marketing. With almost 239 million email users in the United States, brands are able to capture their audience effectively.
Contributing Author: Melanie Heser
Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.
Once you’ve secured an email marketing platform and worked to compile accurate distribution lists, it can be tempting to send readers an email with any and every marketing message you want delivered. After all, it’s fairly inexpensive and gets your brand in front of them, right? I encourage you not to, and here’s why.
Utilities have the blessing and the curse of being in fairly constant communication with their customers.
When creating a website, it is important to understand your audience and to make sure that you create an easy experience for each user. Many types of users come to a single website, but very few of those users have the same goal when they arrive.
Do you own technology or does technology own you? One of my favorite things to do is to walk through our office and talk marketing with our smart staff. One day last week, I got sucked into a discussion on technology, the many benefits and corresponding evils. As a marketer, it pays to pay attention to the powerful millennials and their technology habits (addiction).