In the world of social and digital advertising, it's important to choose the correct platforms and tactics to reach precise audiences in the B2B space. Platforms like Facebook and Twitter can be challenging to use due to targeting restrictions on professional characteristics like job titles, skills, and industries.

The future of payment processing lies within mobile technology as it continues to disrupt traditional payment systems including credit, debit cards and even cash. In fact, mobile wallets are on track to exceed both credit and debit card usage by 2020 (WorldPay). With mobile payment, it’s time to get with the times or get left behind.

Business-to-business (B2B) marketing hasn't evolved as quickly as business-to-consumer (B2C). But it’s catching up. Today, we are finally using many of the same modern tools to generate B2B prospects that we use in the B2C market. It hasn’t been easy getting here, though. B2B marketers have long insisted that their best marketing includes strong relationships and networking over a rubber chicken lunch.

As digital strategies continue to change and evolve, a new era of marketing is upon us. Banks and credit unions are taking notice and they’re beginning to realize that the traditional way of banking is over. With consumer demands shifting and online-only banks and lenders working to claim their piece of the pie, how will you keep up? As you continue your move into this new era, here are eight things to consider.

In a world full of new ways to capture your target audience, it is growing more and more difficult to do so successfully. Your audience has seen the same old song and dance time and time again, and they’re looking for something new and innovative.

When it comes to developing an App, many businesses believe that “if you build it, they will come”. However, this is not the case.

Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.

Heat mapping is a technology that allows us to test the usability of any website.

The pressure continues to mount for brands to stand out digitally among their competitors. A tactic that many have adopted to combat this pressure is email marketing. With almost 239 million email users in the United States, brands are able to capture their audience effectively.

Contributing Author: Melanie Heser

Once you’ve secured an email marketing platform and worked to compile accurate distribution lists, it can be tempting to send readers an email with any and every marketing message you want delivered. After all, it’s fairly inexpensive and gets your brand in front of them, right? I encourage you not to, and here’s why.

When creating a website, it is important to understand your audience and to make sure that you create an easy experience for each user. Many types of users come to a single website, but very few of those users have the same goal when they arrive.