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7 Helpful Tips to Becoming a Thought Leader in Your Industry

Posted by Larry McAlister on Jun 6, 2017

I used to think a lot about becoming a rock star. But after years of not doing anything rock stars do to become rock stars, hence I am not one.


Customers Need Utilities to Embrace Technology

Posted by David Hinds on May 9, 2017

You’re out at dinner and someone proposes an interesting question about an unfamiliar topic, and then everyone goes around voicing their best guess or thoughts. Only that doesn’t happen anymore. Everyone just looks around for a moment, some shrugs are exchanged and then one or two people whip out their smartphone and Google away. Boom. A world of knowledge is revealed with a couple taps.

A Utility Company Should Compete Like Everyone Else

Posted by Erin Robinson on Apr 3, 2017

A lot of marketing messages ask people to choose one product or a service over another. But what if customers don’t have a choice? What if they are stuck with a product or service for better or worse?

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Marketing for Utilities: Right Time, Right Place

Posted by Erica Rockenstein on Feb 16, 2017

Today, all utilities are treated equally, which is not necessarily something utility companies are all that excited about. Why? A utility company is compared to every other industry or company their customers interact with.

How a Utility Company Can Attract Customers

Posted by Melanie Heser on Feb 2, 2017

Be there or be square.

When it comes to utilities, potential customers might not know they are searching for your brand or service. Therefore, it’s important for utility companies to market themselves effectively by optimizing a customer’s experience through the utility website.

Truly Meeting Customers Where They Demand It - Social Media

Posted by Channing Sizemore on Jan 19, 2017

Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.

Utility Customers Demand (and Deserve) Better Communications

Posted by Robbie Repola on Jan 17, 2017

Today’s utility customer expects similar treatment and choices they receive from other advanced service providers. The levels of service that has suddenly become expected as the norm include:


The Preferred Communications Channels for Utilities

Posted by Grace Abblitt on Dec 28, 2016

Many brands think that the best way to engage with their customers is through whatever channel is easiest for the brand. While some brands may think this philosophy works for them, the reality is this places an unnecessary burden on the consumer, and will likely cultivate frustration within your customer base. Brands using this approach may also be missing out on valuable feedback or insight by alienating customers who may not know how to communicate with you.  

Bringing Personalized Experiences to Your Utility Customers

Posted by Erica Rockenstein on Jul 7, 2015

We’ve discussed in previous postings that all customers like engaging, personalized experiences. We learned at VI’s Utilities Summit in Colorado Springs, CO that customers' satisfaction is directly related to the recall of these personal messages and moments created by their utility company.

How a Utility Can Engage the Millennial Customer

Posted by Shannon Williams on Jun 30, 2015

By 2020, millennials will account for 1/3rd of the adult population. Understanding the wants and needs of the millennial customer will be critical to the future of utility marketing. Compared to older generations, millennials are more socially conscious, with 83% distrusting large corporations.