As soon as you throw out a term like “B2B marketing”, everyone in the room starts yawning. However, when it comes to marketing something like a utility, businesses are a target that can't be ignored.

Organizations that have a captive audience, like utility organizations do, have a distinct advantage in the modern marketing era.

Did you know that Facebook has officially surpassed YouTube in the number of desktop video views per month? Yes, Facebook. This is in large part due to the platforms auto-play feature, where videos start to play automatically in your news feed.

As marketers, we typically have access to significant amounts of data. With tools like Google Analytics, we are able to measure more metrics than ever before to prove the impact of our efforts. But if we’re not measuring metrics specific to your business – metrics that are helping meet your business objectives – what’s the point?

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?

The nation's most prestigious Public Relations organization, Public Relations Society of America (PRSA), awarded VI Marketing and Branding the Silver Anvil for "Excellence in Integrated Communications." During the spring of 2013, the Drought Monitor showed Colorado in moderate to exceptional drought conditions.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

Colorado Spring Utilities, Fix-A-Leak Week wrap-up

How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities.

What do you do with your wasted copier paper, especially the paper that was printed on only one side? Shoot hoops at the nearest trash can? Shred it? Hire a company to shred it?