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Best Practices for Nailing your Elevator Speech

Posted by Larry McAlister on Jun 23, 2017

An elevator speech is an old-school term for a timeless concept. People don’t even talk on elevators anymore, unless of course they’re on their phones talking to someone not on the elevator.


Super Blogs: 1 of 10 - Chrysler's "Imported From Detroit"

Posted by Steve Sturges on Jan 27, 2017

Thinking about my favorite Super Bowl TV commercial is really an exercise in futility for someone like me. I make commercials for a living. That means I look at TV commercials the way a sommelier scrutinizes a glass of cabernet. I’m a bona-fide snob. That is, until that one Sunday in February that caps the NFL season. On that day, I’m like a 16-year old watching a Victoria’s Secret made-for-TV fashion show: falling in love over and over during those ample commercial breaks. Every Super Bowl features a lineup of wonderful commercial ideas. I’m continually amazed at the best work, and constantly questioning and critiquing commercials that are less than effective.

RAM Truck Super Commercial

Super Blogs: 5 of 10 - Ram’s "God Made a Farmer"

Posted by Hayley Cacioppo on Jan 27, 2017

What matters in an ad? Sometimes the end viewer of the marketing campaign will never know the true strategy.


Super Blogs: 8 of 10 - Always' "Like A Girl"

Posted by Richard York on Jan 27, 2017

To be honest, I gave up on watching the Super Bowl for the commercials. By a certain point, I get overwhelmed by the effort and expense and completely underwhelmed by the result.


Carne Diem Gives Meat to VI Marketing and Branding’s Brand

Posted by Larry McAlister on Dec 7, 2016

Carne Diem is a behemoth. Having just completed its 14th edition with over 800 people, and raising $8000, Carne Diem has become: downtown Oklahoma City’s biggest annual fall event; a major fundraiser for United Way; an incredible team-building exercise and source of pride inside VI walls; an iconic branding initiative; and perhaps, most importantly – a heck of a lot of fun.


Branding: Sponsors With a Sporting Chance

Posted by Steve Sturges on Aug 2, 2016

I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.


Target's Brand: Just Be Nice

Posted by Jacquelyn LaMar on Jun 20, 2016

hate errands so much that I buy anything and everything I can online. With that said, any day that includes a trip to Target is a red letter one. Why? How?

Rebranding a City: 5 Questions to Answer

Posted by Hayley Cacioppo on Jan 6, 2016

When a city approaches you for a re-brand you take a slightly different approach than if a company is seeking a re-brand. Most marketers are familiar with B2B or B2C marketing but what about branding an entire city?

Brand Messaging Matters – It’s Science

Posted by Jacquelyn LaMar on Dec 28, 2015

In October I attended a talk by Tug McTighe entitled Being Purposefully Purposeful About Your Purpose. It was profound, inspiring and gut wrenching - all the things a good talk should be.

VIth Sense: Lessons on Branding from the Dot Com Bubble

Posted by Tim Berney on Nov 30, 2015

In 1999 money was pouring into e-commerce sites that didn’t yet exist. The ‘burn rate’ of the investment in programming and marketing was how the market was judging these almost-startups.