• Case Studies
  • Contact
  • Careers
  •  

The ART of CONVERSATION

Like getting free marketing tips in your inbox? You’re in the right place.
Just give us a little bit of info and we will make sure you receive the next issue.
22237-50-Elevator-Larry.jpg

Best Practices for Nailing your Elevator Speech

Posted by Larry McAlister on Jun 23, 2017

An elevator speech is an old-school term for a timeless concept. People don’t even talk on elevators anymore, unless of course they’re on their phones talking to someone not on the elevator.

22237-10-Superbowl-Steve1.jpg

Super Blogs: 1 of 10 - Chrysler's "Imported From Detroit"

Posted by Steve Sturges on Jan 27, 2017

Thinking about my favorite Super Bowl TV commercial is really an exercise in futility for someone like me. I make commercials for a living. That means I look at TV commercials the way a sommelier scrutinizes a glass of cabernet. I’m a bona-fide snob. That is, until that one Sunday in February that caps the NFL season. On that day, I’m like a 16-year old watching a Victoria’s Secret made-for-TV fashion show: falling in love over and over during those ample commercial breaks. Every Super Bowl features a lineup of wonderful commercial ideas. I’m continually amazed at the best work, and constantly questioning and critiquing commercials that are less than effective.

RAM Truck Super Commercial

Super Blogs: 5 of 10 - Ram’s "God Made a Farmer"

Posted by Hayley Cacioppo on Jan 27, 2017

What matters in an ad? Sometimes the end viewer of the marketing campaign will never know the true strategy.

22237-7-Superbowl-Richard.jpg

Super Blogs: 8 of 10 - Always' "Like A Girl"

Posted by Richard York on Jan 27, 2017

To be honest, I gave up on watching the Super Bowl for the commercials. By a certain point, I get overwhelmed by the effort and expense and completely underwhelmed by the result.

Chili_Carne_Diem.jpg

Carne Diem Gives Meat to VI Marketing and Branding’s Brand

Posted by Larry McAlister on Dec 7, 2016

Carne Diem is a behemoth. Having just completed its 14th edition with over 800 people, and raising $8000, Carne Diem has become: downtown Oklahoma City’s biggest annual fall event; a major fundraiser for United Way; an incredible team-building exercise and source of pride inside VI walls; an iconic branding initiative; and perhaps, most importantly – a heck of a lot of fun.

healthy-person-woman-sport.jpg

Branding: Sponsors With a Sporting Chance

Posted by Steve Sturges on Aug 2, 2016

I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.

Target_Store.jpg

Target's Brand: Just Be Nice

Posted by Jacquelyn LaMar on Jun 20, 2016

hate errands so much that I buy anything and everything I can online. With that said, any day that includes a trip to Target is a red letter one. Why? How?

Rebranding a City: 5 Questions to Answer

Posted by Hayley Cacioppo on Jan 6, 2016

When a city approaches you for a re-brand you take a slightly different approach than if a company is seeking a re-brand. Most marketers are familiar with B2B or B2C marketing but what about branding an entire city?

Brand Messaging Matters – It’s Science

Posted by Jacquelyn LaMar on Dec 28, 2015

In October I attended a talk by Tug McTighe entitled Being Purposefully Purposeful About Your Purpose. It was profound, inspiring and gut wrenching - all the things a good talk should be.

VIth Sense: Lessons on Branding from the Dot Com Bubble

Posted by Tim Berney on Nov 30, 2015

In 1999 money was pouring into e-commerce sites that didn’t yet exist. The ‘burn rate’ of the investment in programming and marketing was how the market was judging these almost-startups.