An elevator speech is an old-school term for a timeless concept. People don’t even talk on elevators anymore, unless of course they’re on their phones talking to someone not on the elevator.
Thinking about my favorite Super Bowl TV commercial is really an exercise in futility for someone like me. I make commercials for a living. That means I look at TV commercials the way a sommelier scrutinizes a glass of cabernet. I’m a bona-fide snob. That is, until that one Sunday in February that caps the NFL season. On that day, I’m like a 16-year old watching a Victoria’s Secret made-for-TV fashion show: falling in love over and over during those ample commercial breaks. Every Super Bowl features a lineup of wonderful commercial ideas. I’m continually amazed at the best work, and constantly questioning and critiquing commercials that are less than effective.
What matters in an ad? Sometimes the end viewer of the marketing campaign will never know the true strategy.
To be honest, I gave up on watching the Super Bowl for the commercials. By a certain point, I get overwhelmed by the effort and expense and completely underwhelmed by the result.
Carne Diem is a behemoth. Having just completed its 14th edition with over 800 people, and raising $8000, Carne Diem has become: downtown Oklahoma City’s biggest annual fall event; a major fundraiser for United Way; an incredible team-building exercise and source of pride inside VI walls; an iconic branding initiative; and perhaps, most importantly – a heck of a lot of fun.
I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.
In 1999 money was pouring into e-commerce sites that didn’t yet exist. The ‘burn rate’ of the investment in programming and marketing was how the market was judging these almost-startups.