All Branding Blogs

Carne Diem Gives Meat to VI Marketing and Branding’s Brand

Carne Diem is a behemoth. Having just completed its 14th edition with over 800 people, and raising $8000, Carne Diem has become: downtown Oklahoma City’s biggest annual fall event; a major fundraiser for United Way; an incredible team-building exercise and source of pride inside VI walls; an iconic branding initiative; and perhaps, most importantly – a heck of a lot of fun.

Posted Dec 7, 2016

Branding: Sponsors With a Sporting Chance

I'm a purist: a sports fan who enjoys sports, but tolerates company brands and ads in appropriate places like the stadium wall, on TV commercials during a break in the action, and on the shoes worn by my athletic heroes.

Posted Aug 2, 2016

Target's Brand: Just Be Nice

hate errands so much that I buy anything and everything I can online. With that said, any day that includes a trip to Target is a red letter one. Why? How?

Posted Jun 20, 2016

Rebranding a City: 5 Questions to Answer

When a city approaches you for a re-brand you take a slightly different approach than if a company is seeking a re-brand. Most marketers are familiar with B2B or B2C marketing but what about branding an entire city?

Posted Jan 6, 2016

Brand Messaging Matters – It’s Science

In October I attended a talk by Tug McTighe entitled Being Purposefully Purposeful About Your Purpose. It was profound, inspiring and gut wrenching - all the things a good talk should be.

Posted Dec 28, 2015

VIth Sense: Lessons on Branding from the Dot Com Bubble

In 1999 money was pouring into e-commerce sites that didn’t yet exist. The ‘burn rate’ of the investment in programming and marketing was how the market was judging these almost-startups.

Posted Nov 30, 2015

Your Brand: Lived Internally, Reflected Publicly

Recognize this guy? Believe it or not, that’s two-time Academy Award-Nominee Mark Wahlberg back when he was known as rapper Marky Mark. 

Posted Oct 28, 2015

Why Your Brand Position Should Lead Decision-Making at Your Company

We’ve told you many times before that a brand is not a logo or a tagline. Rather, it’s a promise you make to your customers. If you agree with that line of thinking (and we hope that you do) this blog will explain how your brand position can and should guide decisions at your company.

Posted Sep 27, 2015

Fight Ad Fatigue by Refreshing Your Creative Campaign

Ad fatigue. No, it’s not a winded billboard. It’s the result of a tired, worn-out creative campaign. It occurs when a campaign is irrelevant, ineffective and no longer memorable to the consumer. Often, ad fatigue derives from ad blindness. When a person is exposed to the same creative over and over and over again, they begin to mentally tune out. The ad becomes white noise. They may register it, but they don’t see it.

Posted Aug 4, 2015

Your Brand Is Not a Logo

Have you ever built a house without a blueprint or better yet without a foundation? I wouldn’t recommend it. Yet, as an art director, I often feel like that is the task at hand when I don’t have a clear idea of what my client’s brand is.

Posted Jul 27, 2015

Purpose Driven Branding: Is It for You?

I’m sure you’ve either read or heard of the book, “The Purpose Driven Life” which was incredibly popular back in the early 2000s. 

Posted Mar 16, 2015

The Value of a Super Bowl Ad

Remember the Master Lock television spot where they fire a bullet through a lock and it stays closed? The tagline was Tough Under Fire.

Posted Jan 29, 2015