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Use These 4 Vital Sections of Google Analytics to Understand Your Web Traffic

Posted by Melanie Heser on Sep 28, 2017


Do you relate to one of these scenarios?

1. I’m not receiving as much brand awareness, leads or sales from my website as preferred.
2. I have no idea why users are not filling out our request-a-quote form.
3. I’m going crazy over not being able to understand how visitors utilize my website.

How to Rank on Google: A Step-by-Step Guide

Posted by Sara Naatz on Jul 12, 2017

If you’re looking for a quick fix when it comes to ranking on the first page of Google search results, this article is not for you.

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How Does SEO Work? 3 Hurdles Websites Need to Overcome

Posted by Melanie Heser on Jun 21, 2017

You enjoy surfing the web. You like finding a quick answer to those random questions you have (Example: How tall is the tallest mountain?). You expect to easily find the top-rated restaurants near you. You assume a site ranking on the first search engine results page will be related to your search.

4 Advantages of an Integrated Approach: SEO & PPC

Posted by Melanie Heser on Mar 24, 2017

Search engine optimization (SEO) and paid search (PPC) have a lot in common, considering each product's goal is to rank well within the search engine results page. SEO is all about providing the content and resources users are looking for while abiding by search engine algorithms, whereas paid search is advertising within the sponsored listings of a search engine and paying each time the ad is clicked.

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Employee Spotlight: SEO Coordinator Sara Naatz

Posted by Larry McAlister on Jan 10, 2017

When Sara Naatz moved from Chicago to Kansas City, she was at the height of her junior high awkward phase. The frizzy hair and glasses didn’t make for the easiest start in a new city, but as she looks back on that time, she realizes it was the beginning of a new chapter.

Challenging Marketers to Fight Fake News

Posted by Sara Naatz on Jan 5, 2017

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.


Real-Time Google Algorithm Released: Penguin 4.0

Posted by Melanie Heser on Oct 12, 2016

Algorithm – a set of steps that are followed in order to solve a mathematical problem or to complete a computer process.

3 Optimizations That Link Content and SEO

Posted by Sara Naatz on Sep 14, 2016

Content marketing isn’t going away. That’s because content is not a stand-alone service or strategy. And in the digital sphere, content combines all other aspects of digital marketing into one cohesive strategy — a way to embrace the digital environment in all its complexity.


3 SEO Insights You Need to Know

Posted by Melanie Heser on Jul 18, 2016

You should always optimize your website for search engines first, your users second.

Search engines are the ones that will be purchasing your products, so optimizing your site for these crawlers makes more sense.

Wait, flip that!

Google Wants Your SEO to Roll with the Panda

Posted by Melanie Heser on Mar 7, 2016

Don’t get stuck with Panda, roll with it. Apparently this is Google’s method.