If you’re looking for a quick fix when it comes to ranking on the first page of Google search results, this article is not for you.
You enjoy surfing the web. You like finding a quick answer to those random questions you have (Example: How tall is the tallest mountain?). You expect to easily find the top-rated restaurants near you. You assume a site ranking on the first search engine results page will be related to your search.
Search engine optimization (SEO) and paid search (PPC) have a lot in common, considering each product's goal is to rank well within the search engine results page. SEO is all about providing the content and resources users are looking for while abiding by search engine algorithms, whereas paid search is advertising within the sponsored listings of a search engine and paying each time the ad is clicked.
When Sara Naatz moved from Chicago to Kansas City, she was at the height of her junior high awkward phase. The frizzy hair and glasses didn’t make for the easiest start in a new city, but as she looks back on that time, she realizes it was the beginning of a new chapter.
Content marketing isn’t going away. That’s because content is not a stand-alone service or strategy. And in the digital sphere, content combines all other aspects of digital marketing into one cohesive strategy — a way to embrace the digital environment in all its complexity.
Contributing Author: Melanie Heser
Google recently announced a change to its search engine results page (SERP) that has ruffled some feathers in the marketing world. 36% of the paid results have been removed due to a format change that removes the paid results on the right-hand side of the page.