Behavior Change in Covid-19: Moving the Needle in a New Normal
Keep Oklahoma's State Parks Clean and Lead the Way on Natures Behalf
This year, Oklahoman’s have been more encouraged to consider outdoor-based activities when planning their day trips, weekend getaways and family vacations. As a result, Oklahoma State Parks have seen a significant increase in visitors. There are a total of 33 parks with a wide range of activities that are suited for every single traveler. However, higher volume of visitation means an increase in trash to be disposed.
Your Brand and Empathy: Why It Matters Now More Than Ever
There has been a shift for brands to step up to the emotional plate in the past few years but there has been no greater need than now. While we collectively face a global pandemic, the humanness of our audiences has become even more human. It would be short-sided to not take a look at marketing plans and creative campaigns and see how they match up against the new and every shifting “normal.”
How to Develop a Content Strategy That Motivates Behavior Change
In behavior change marketing, creating high-quality content is vital. It should be strategic and tailored to the right audience. Obesity prevention is a great example to show how rich content can move an audience through the stages of behavior change.
For our client, Shape Your Future, we craft content that motivates our audience to become aware, educated and then takes action to change proven obesity-related behaviors — like encouraging them to drink less soda and fill half their plates with fruit and vegetables. Our ultimate goal is to make challenging life changes like these seem worthy and attainable.
Messaging Strategies in Behavior Change Marketing
Changing behaviors through mass communication and marketing isn't the easiest thing to do. You're attempting to connect with your audience at their core, trying to influence deeply rooted behaviors. At VI, we've got a long history of working on campaigns that focus on behavior change objectives. Often during campaign planning, we use a few different types of creative messaging strategies to impact our target audiences and nudge them toward that change.
4 Ways to Use Design to Shift Social Norms and Change Behaviors
Picture this. You’re at a swanky restaurant. Your waitress approaches. She asks how you’re doing. You misinterpret this normal interaction as a cue to unload every graphic detail of your latest squabble with your husband. Next, you walk her through the play-by-play of the nightmarish parent/teacher conference you had last week. When the meal comes, you eat it with your hands…with gusto. And it’s not a sandwich.
Divide and Conquer: Why Segmentation Matters in Behavior Change Marketing
Audience segmentation is the process of dividing people into homogeneous subgroups based upon defined criterion such as habits, demographics, psychographics, communication behaviors and media use. This would be the next step you take to learn more about your target audience.
The Benefits and Challenges of Behavior Change Research
As marketers, we’re used to having research and data available whenever we want it. The days of intuition and gut feelings are gone, and our outcomes have benefitted from the wealth of information that is available to us.
Translating Your Multi-cultural Marketing Campaign to Another Language
Writing a multi-cultural campaign is a lot like getting a tattoo. What you thought would be a cool cultural nod, was actually not cool and dreadfully damaging to your public image. Pop stars might be able to survive an innocent spelling error. But marketers? A botched marketing campaign translation will have your audience saying thank u, next — without the thank you.
Copywriting to Influence Behaviors
Ever wish you could bend the human will? For me, the thought arises when I see a wailing toddler in Walmart or when I hit the snooze button instead of hitting the gym—again. Don’t fret! It’s totally natural.
Understanding the Basic Principles of Behavior Change Marketing
Every day, you make thousands of choices. What to wear, what to eat, how fast to drive, where to spend your free time. Imagine a friend evaluating your choices and constantly reminding you of the better choice – the healthier choice, the safer choice. Working on behavior change marketing campaigns is like that – a conscience for the audience nudging them in the right direction.