Banks Need To Consider Social Marketing To Reach The Unbanked
=Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country.
Let's welcome to the VI family, the ","
We’re about to get/gain/earn our comma (1,000 followers) on Twitter! We are obviously not going to list all 1,000 of you for helping us get to this point (as most of you are used to reading no more than 140 characters and 1,000 names would be way too much to handle), BUT we are going to do something pretty awesome.
Social Marketing vs. Social Media
I am a social marketer who uses social media. If that statement confuses you, then read on. I’ve found that working in the realm of social marketing many people don’t quite understand what it is and generally think it is the same thing as social media.
We are the problem
We are the problem.
Stuffing the Genie Back in the Bottle
I read where the National Transportation Safety Board wants to ban the use of all electronic devices in moving vehicles (MSNBC article). Their rationale is that distracted drivers are killing themselves and others, so the answer, by default, is to restrict usage. First of all, I couldn’t agree more: distracted driving is epidemic. We need people watching the road, not scrambling to find their cell phone. As far as banning their usage? Yeah, good luck with that.
The Making of a YOUtilities Challenge
How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities.
Sometimes Violins are the Answer
I walked into a music store the other day in Guthrie OK - The Double Stop Fiddle Shop . The owner, Byron Berline is a legend in Bluegrass music. I was asked to conduct an on-camera interview with Byron and was thrilled to find him humble, charming and as talented as I had hoped.
A New Dawn
Seen the new effort from Dawn dishwashing liquid soap? The campaign is about how their product is used to clean wildlife that has been in an oil spill. In one swoop they appear environmentally conscious, green, community minded, and obviously more than good enough to clean my dirty dishes.
