All Behavior Change Marketing Blogs

Digital Marketing Meets the Mobile Revolution

The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.

Posted Jun 26, 2013

The Social Network: Anti-Social Marketing

Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.

Posted Jun 15, 2013

Oh behave.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

Posted Jun 12, 2013

Banks Need To Consider Social Marketing To Reach The Unbanked

=Unbanked. Until this week, I hadn’t heard the term. It seems Oklahoma has one of the highest rates of unbanked and underbanked citizens in the country.

Posted Jun 9, 2013

Let's welcome to the VI family, the ","

We’re about to get/gain/earn our comma (1,000 followers) on Twitter! We are obviously not going to list all 1,000 of you for helping us get to this point (as most of you are used to reading no more than 140 characters and 1,000 names would be way too much to handle), BUT we are going to do something pretty awesome.

Posted Sep 21, 2012

Social Marketing vs. Social Media

I am a social marketer who uses social media. If that statement confuses you, then read on. I’ve found that working in the realm of social marketing many people don’t quite understand what it is and generally think it is the same thing as social media.

Posted Jul 16, 2012

We are the problem

We are the problem.

Posted Dec 19, 2011

Stuffing the Genie Back in the Bottle

I read where the National Transportation Safety Board wants to ban the use of all electronic devices in moving vehicles (MSNBC article). Their rationale is that distracted drivers are killing themselves and others, so the answer, by default, is to restrict usage. First of all, I couldn’t agree more: distracted driving is epidemic. We need people watching the road, not scrambling to find their cell phone. As far as banning their usage? Yeah, good luck with that.

Posted Dec 14, 2011

The Making of a YOUtilities Challenge

How did we take a subject that is not overly sexy and convince a community to become consumer advocates for said subject? The answer was an eight-week multi-faceted marketing campaign called the “YOUtilities Challenge” and created by VI Marketing and Branding for Colorado Springs Utilities.

Posted Dec 13, 2011

Sometimes Violins are the Answer

I walked into a music store the other day in Guthrie OK - The Double Stop Fiddle Shop . The owner, Byron Berline is a legend in Bluegrass music. I was asked to conduct an on-camera interview with Byron and was thrilled to find him humble, charming and as talented as I had hoped.

Posted Sep 8, 2010

A New Dawn

Seen the new effort from Dawn dishwashing liquid soap?  The campaign is about how their product is used to clean wildlife that has been in an oil spill.  In one swoop they appear environmentally conscious, green, community minded, and obviously more than good enough to clean my dirty dishes.

Posted Jul 16, 2009