Not to be confused with social media marketing, social marketing is marketing that’s goal is to influence (and change) the behavior of a target audience and, ideally, the social norm.
These days’ consumers are interested in how companies interact with the world around them. They wonder if brands truly deliver on the promises that they make or if, maybe, just maybe, those words are just words.
By 2020, millennials will account for 1/3rd of the adult population. Understanding the wants and needs of the millennial customer will be critical to the future of utility marketing. Compared to older generations, millennials are more socially conscious, with 83% distrusting large corporations.
Brainstorming seems like such a simple concept, just pull a few people into a room with a white board and start throwing out ideas, right? It’s not always that easy. People often come in with a lot of things on their mind and aren’t always in the zone to just start shouting out great ideas. Time of day, people’s moods, group dynamic, schedules, preparation, etc. are all factors that can either positively or negatively affect a brainstorm.
Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.
Gasp… can’t breathe… air is so thin… plus I’m FREEZING! Is the climb to the Grand Peak really worth it???
Behind me I hear our fearless leader Erica Rockenstein, also known as E-Rock, yelling “Go! Go! Go! We have to show the businesses of Colorado what we are made of!”
As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.
If you've updated your Twitter App recently you might have noticed a few changes:
The average person checks their phone every six and a half minutes, totaling 150 times per day. This statistic does not even include tablets, e-readers or any other mobile devices that vie for Americans’ attention. As mobile devices continue to liberate Americans from stationary restraints and allow them to take their business (and social life) on the road, the digital marketing culture faces pressure to make the same fluid transition.
Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.