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VIth Sense: Marketing Can't Save You

Posted by Tim Berney on Jan 20, 2016

Whoooooaaaaaa… Slow down for a minute, Mr./Ms. Marketer. Take a breath. Open your eyes and ears and see what’s going on. It’s bad. Really, really bad. And marketing can’t fix it.

Four Email Design Trends That Will Engage Your Readers Instead of Putting Them to Sleep

Posted by Aaron Cahill on Jun 24, 2015

For the record, I HATE EMAILS. Email campaigns are even worse. They’re boring. Stuck in the past. Nothing has really changed. They use old technology. They play by old rules.

7 Steps to Hiring the Right Agency for Your Business

Posted by Tim Berney on Jun 10, 2015

Our company doesn’t respond to a lot of Requests for Proposals (RFPs) these days. The benefit for the issuer of the typical RFP is that you are attempting to source a product at the best possible price, under the assumption that the deliverable is generally the same from wherever it comes.

Why Your Business Should Switch from B2B to H2H Marketing

Posted by Laura Cameron on Jun 4, 2015

As soon as you throw out a term like “B2B marketing”, everyone in the room starts yawning. However, when it comes to marketing something like a utility, businesses are a target that can't be ignored.

Utility Customer Communications Made Easy

Posted by Tim Berney on May 13, 2015

Organizations that have a captive audience, like utility organizations do, have a distinct advantage in the modern marketing era.

Reach Your Demographic With Advanced Media Research

Posted by Elizabeth Tower on Apr 10, 2015

I owned encyclopedias growing up. This is not important outside of the fact that until I reached high school the internet wasn’t something I thought of for research. It wasn’t a reliable source and the databases that now exist hadn’t been created.

Research and Analytics: How Smart Is Your Agency?

Posted by Renée Harriman on Mar 31, 2015

Over the past few months, I’ve read multiple articles and have actively participated in the buzz surrounding research, analytics and data-driven results regarding advertising and marketing campaigns.

10 Digital Marketing Tips for Banks and Credit Unions

Posted by Steve Donehue on Mar 24, 2015

Consumers are starting, and sometimes completing, their research of financial products and services online. Online is the least committed place for consumers to start researching their options in what they feel is a non-biased platform that they can control.

Marketing and March Madness Have Plenty in Common

Posted by Larry McAlister on Mar 19, 2015

The brackets are filled by the laptop with care,

The ball is tipped and March Madness is here.

As the NCAA markets its gem in the gym,

Three weeks of hoops and messaging we’re about to suck in.

What Customers Want From Their Bank

Posted by Tim Berney on Feb 13, 2015

Financial services marketing is slow to change. Consumer desires are not. That provides opportunity for financial institutions that can mentally separate the stifling government rules and regulations from their core offering. To be frank, to have more of a ‘can do’ than a ‘can’t do’ attitude.