Social media can be a game of cat and mouse. Just when we think we have a particular demographic pegged, something new comes along and changes the game. Determining your purpose behind using social in your overall marketing strategy can come down to a couple of questions.
LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).
As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.
Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.
If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.
Snapchat has taken the (marketing) world by storm these past 12 months as more and more users jump on board.
Video, what a great marketing tool in the belt – taking your product or service and fully displaying it to the world. You make this beautiful visual, you put it in front of an audience that will hopefully care, then sit back and watch the phone ring.
From self-destructing message platform to full-fledged social powerhouse, Snapchat has proven that it’s here to stay.
Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.