All Social Media Blogs

Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

Posted Jun 6, 2018

Data Protection & Regulation: Making Sense of a Post Cambridge Analytic & GDPR World

Over the past few months, company’s and advertiser’s ability to manage and protect user data has taken center stage. Thanks to the Facebook Cambridge Analytica scandal and the impending General Data Projection Regulation (GDPR), user data and how companies acquire and utilize this information is a topic that isn’t going away. No matter your marketing strategy, it is important to be aware of the possible impact and changes data regulation can have on your business. Join us on a quick rundown on the changes and what you need to consider in a post Cambridge Analytica & GPDR world.

Posted May 25, 2018

What Social Platform Should Your Brand Use

Social media platforms may seem similar in many ways, but they don't provide the same value for every consumer or brand.

Before initiating a social media campaign, a brand should understand their voice and what position they hold in the market place and consumer's mind. On average, your audience will see 10,000 brand messages every day. Brands should understand at each one of these intersections they are reinforcing their brand promise, no matter the platform. Consider the following when determining where to have a social presence.

Posted May 18, 2018

Social Media Trends to Watch in 2018

Social media can be a game of cat and mouse. Just when we think we have a particular platform and demographic pegged, something new comes along and changes the game. Using social in your overall marketing strategy can come down to a couple of questions.

Posted Dec 21, 2017

LinkedIn Advertising Starts Next Chapter with Matched Audiences

LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).

Posted May 26, 2017

Turning Social Media Trends into Results

As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.

Posted Apr 24, 2017

Facebook Organic vs. Paid - An Argument for Both

1.23 billion. When you think of a number that large, it’s usually in reference to money, isn’t it? In this case, 1.23 billion is the number of daily active users Facebook reported as checking in at least once a day, as of December 2016.

Posted Apr 14, 2017

Truly Meeting Customers Where They Demand It - Social Media

Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.

Posted Jan 19, 2017

Winner of 2016's Political Advertising Spend? Digital Media.

If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.

Posted Nov 7, 2016

Reaching Millennials Through Snapchat and Instagram Stories

Snapchat has taken the (marketing) world by storm these past 12 months as more and more users jump on board.

Posted Sep 22, 2016

Use Video Re-Engager to Retarget Facebook Users in Custom Audiences

Video, what a great marketing tool in the belt  taking your product or service and fully displaying it to the world. You make this beautiful visual, you put it in front of an audience that will hopefully care, then sit back and watch the phone ring.

 
Posted Sep 15, 2016

How to Make Snapchat Work for your Business

From self-destructing message platform to full-fledged social powerhouse, Snapchat has proven that it’s here to stay.

Posted Jul 12, 2016