All Social Media Blogs

(Social) Holiday Promotions Done Right

As the holidays are about to ho ho hose down every magazine, newspaper, television and digital channel with promotions, coupons, specials and deals - retailers will always have the same thought, "I hope this works."

Posted Oct 23, 2014

Twitter Is Becoming More Facebook-like

For the past 8 years, Facebook has been stealing designs and strategies from Twitter. It's now Twitter's turn to return the favor.

Posted Jun 4, 2014

Creativity Is Key When It Comes to Engagement Strategy

As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.

Posted May 7, 2014

2014: The Year of Moment Marketing

We have all heard 2014 dubbed the “year of content” in the marketing world, but many sources are projecting that marketers will master a new trend this year: Moment Marketing. Moment Marketing a.k.a. Adaptive Marketing is a term used to encompass any sort of communication or marketing efforts that drive engagement with consumers on up-to-the-minute topics. This year, expect many brands to incorporate current events into their marketing - and specifically social media - strategy.

Posted Mar 26, 2014

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

Posted Mar 18, 2014

Social Showdown: Flipboard vs. Pinterest

It’s been a big few months for both Flipboard and Pinterest. The personal magazine creator, Flipboard released it’s latest update allowing users to buy products via Flipboard, create their own magazines and “flip” content from commerce websites using the new bookmarklet feature. An announcement that they have gone live on Windows 8.1 quickly followed the update.

Posted Jan 27, 2014

Facebook to Roll Out Video Advertising

You may have noticed videos on your newsfeed acting a little different recently. Since September, Facebook has been testing a new feature that plays users videos automatically as you scroll or swipe past them. They report seeing an increase in views, likes, shares and comments by more than 10%.

Posted Jan 22, 2014

Why B2B Marketers Can’t View Social Media As Optional

There’s no denying that social media has quickly become one of the most effective and efficient ways to communicate with an audience. Social media provides the interactive platform necessary to build the irreplaceable connection between brands and their audiences. Consumers and B2B buyers alike are no longer viewing this interaction as optional – consumers expect to communicate with businesses where they already spend time. So why are so many businesses still skeptical as to how and why they should incorporate it into their marketing plans?

Posted Jan 17, 2014

All Through the House

T’was the day of Christmas
And all through the house,
Every person was playing
But not with a mouse.

Posted Dec 19, 2013

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.

Posted Dec 17, 2013

Google's New Advertising Revenue Uses Your Experiences

Have you ever left a comment on YouTube? What about anything on Blogger? Ever left a review on a Google Place or maybe you're one of the 540,000,000 accounts on Google+...if you nodded your head to any of these, there is a good chance you are about to become a Google advertising star.

Posted Nov 19, 2013

How Much Money Have YOU Made for Twitter?

Since the day I started tweeting, I’ve seen calculators that show me how much my account is worth. Generally, these are based on a ratio of how many people you follow to how many people follow you. They also consider your number and frequency of tweets, and the popularity of your content (number of favorites and retweets). We’re all familiar with the popular website and now app, Klout, which gives you a score ranking your social media influence. My personal Klout score is in the 30s – not too bad for a girl who neglects her Twitter 5 days a week. Barack Obama, for reference, has a Klout score of 99.

Posted Nov 12, 2013