When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be entered into our contest to win an iPad!” or maybe “Check-in for a discount,” while those may be appropriate for some businesses (occasionally), they are not on point for all businesses.

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?

Think back to when your business began using social media - what were you trying to achieve?

The expectation of privacy and its influence on how we communicate is a major topic of discussion and debate. 

As the holidays are about to ho ho hose down every magazine, newspaper, television and digital channel with promotions, coupons, specials and deals - retailers will always have the same thought, "I hope this works."

For the past 8 years, Facebook has been stealing designs and strategies from Twitter. It's now Twitter's turn to return the favor.

As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.

We have all heard 2014 dubbed the “year of content” in the marketing world, but many sources are projecting that marketers will master a new trend this year: Moment Marketing. Moment Marketing a.k.a. Adaptive Marketing is a term used to encompass any sort of communication or marketing efforts that drive engagement with consumers on up-to-the-minute topics. This year, expect many brands to incorporate current events into their marketing - and specifically social media - strategy.

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

It’s been a big few months for both Flipboard and Pinterest. The personal magazine creator, Flipboard released it’s latest update allowing users to buy products via Flipboard, create their own magazines and “flip” content from commerce websites using the new bookmarklet feature. An announcement that they have gone live on Windows 8.1 quickly followed the update.

You may have noticed videos on your newsfeed acting a little different recently. Since September, Facebook has been testing a new feature that plays users videos automatically as you scroll or swipe past them. They report seeing an increase in views, likes, shares and comments by more than 10%.