All Social Media Blogs

Periscope vs. Meerkat: The Answer to Social Live Broadcast?

Twitter brushed off Meerkat last week and released their live streaming app Periscope to the masses, eclipsing the market Meerkat was carving out for itself. Sadly, Meerkat is like the popular kid who won prom king/queen, graduated from high school and now everybody moved on after finding themselves in college and barely thinks about it.

Posted Apr 8, 2015

Linkedin Strategy for Your Business

Why should your company have a presence on LinkedIn?

Buyers are 50% more likely to purchase from a company they follow on LinkedIn, and 80% of LinkedIn members want to connect with companies (according to a study by Linkedin).

Posted Apr 2, 2015

Stop Filtering Instagram Out From Your Business

Instagram has been around long enough to be a familiar platform with both personal and professional use. It’s like a perpetual art gallery from the mundane, the selfie, incredible photography, artwork and so much more.

Posted Mar 27, 2015

Utility Companies are Winning on Social Media - Here's How

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?

Posted Mar 20, 2015

What Does a B2B Company Do on Social Media?

When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be entered into our contest to win an iPad!” or maybe “Check-in for a discount,” while those may be appropriate for some businesses (occasionally), they are not on point for all businesses.

Posted Mar 12, 2015

How to Measure Digital Marketing ROI in 6 Steps

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?

Posted Jan 27, 2015

Create a Social Media Plan for Results

Think back to when your business began using social media - what were you trying to achieve?

Posted Dec 23, 2014

Privacy in a Social World: Why Privacy Matters and What Social Platforms Like Twitter are Doing to Protect Users from Themselves

The expectation of privacy and its influence on how we communicate is a major topic of discussion and debate. 

Posted Dec 2, 2014

(Social) Holiday Promotions Done Right

As the holidays are about to ho ho hose down every magazine, newspaper, television and digital channel with promotions, coupons, specials and deals - retailers will always have the same thought, "I hope this works."

Posted Oct 23, 2014

Twitter Is Becoming More Facebook-like

For the past 8 years, Facebook has been stealing designs and strategies from Twitter. It's now Twitter's turn to return the favor.

Posted Jun 4, 2014

Creativity Is Key When It Comes to Engagement Strategy

As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.

Posted May 7, 2014