Twitter brushed off Meerkat last week and released their live streaming app Periscope to the masses, eclipsing the market Meerkat was carving out for itself. Sadly, Meerkat is like the popular kid who won prom king/queen, graduated from high school and now everybody moved on after finding themselves in college and barely thinks about it.
Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?
When people think of social media for a business, the typical thoughts that arise are “Get 10% off your meal if you retweet this!” or “LIKE this post to be entered into our contest to win an iPad!” or maybe “Check-in for a discount,” while those may be appropriate for some businesses (occasionally), they are not on point for all businesses.
“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.” John Wanamaker didn’t have big data and cloud storage to prove the worth of his advertising. What’s your excuse?
Think back to when your business began using social media - what were you trying to achieve?
Privacy in a Social World: Why Privacy Matters and What Social Platforms Like Twitter are Doing to Protect Users from Themselves
The expectation of privacy and its influence on how we communicate is a major topic of discussion and debate.
As the holidays are about to ho ho hose down every magazine, newspaper, television and digital channel with promotions, coupons, specials and deals - retailers will always have the same thought, "I hope this works."
For the past 8 years, Facebook has been stealing designs and strategies from Twitter. It's now Twitter's turn to return the favor.
As social media evolves, brands are finding more and more ways to engage their followers. Online marketing today is about what happens after brands and their audiences connect. It’s all about including consumers in the process.