Small business owners all around the world are busy. So busy that when it comes to social media they likely consider it a "win" if they can get any form of simple engagement. Because of this menatlity, they are stuck in the social media infancy of 2008. The social media evolution has made great strides over the past few years for the small business owner, but that business owner likely doesn't know it.

There’s an old Steve Martin joke that goes something like this: “You can be a MILLIONAIRE and never pay taxes! That’s right, you can have ONE MILLION DOLLARS and never pay taxes! You say, Steve, how can I be a MILLIONAIRE and NEVER pay taxes???! First… get a million dollars…”

As advertising on social media platforms continues to increase, the delivery the ads marketers are running have to become even more precise and efficient. I often compare targeting ads like digital sniping because the current social media platforms provide a laser guided view of the specific audience I’m looking for so I can fire place an ad into their timelines. 

Video is one of the fastest growing social media tactics. It seems every platform is making it easier to create, view and share videos. With the introduction of Facebook autoplay, promoted videos on Twitter, Instagram video, Vine and Snapchat, other platforms are giving YouTube a run for their money.

If you're a business that still posts to Facebook and prays that your target demo will see it, just stop it. It probably has never worked and never will. And because it has never worked, you are probably in the camp that thinks social media doesn't work. Here we go. Strap in.

It’s 10:00pm and you turn the TV on to your favorite local news station. You’ve seen these faces so many times you feel like they’re talking directly to you – and not the millions of others tuning in. However, today is different.

Sometimes it’s easy to view Twitter as just another way to promote an existing campaign, but don’t underestimate its power to be the driving force behind something amazing.

So you’re a marketer on Pinterest and you either have access to Promoted Pins or you are on Pinterest’s waiting list - maybe you’re not sold on the idea quite yet.

Twitter brushed off Meerkat last week and released their live streaming app Periscope to the masses, eclipsing the market Meerkat was carving out for itself. Sadly, Meerkat is like the popular kid who won prom king/queen, graduated from high school and now everybody moved on after finding themselves in college and barely thinks about it.

Why should your company have a presence on LinkedIn?

Buyers are 50% more likely to purchase from a company they follow on LinkedIn, and 80% of LinkedIn members want to connect with companies (according to a study by Linkedin).

Instagram has been around long enough to be a familiar platform with both personal and professional use. It’s like a perpetual art gallery from the mundane, the selfie, incredible photography, artwork and so much more.

Pick up your smart phone! Log on to your Facebook! And interact with your… utility company?