Social media platforms may seem similar in many ways, but they don't provide the same value for every consumer or brand.

Before initiating a social media campaign, a brand should understand their voice and what position they hold in the market place and consumer's mind. On average, your audience will see 10,000 brand messages every day. Brands should understand at each one of these intersections they are reinforcing their brand promise, no matter the platform. Consider the following when determining where to have a social presence.

Social media can be a game of cat and mouse. Just when we think we have a particular platform and demographic pegged, something new comes along and changes the game. Using social in your overall marketing strategy can come down to a couple of questions.

LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).

As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.

1.23 billion. When you think of a number that large, it’s usually in reference to money, isn’t it? In this case, 1.23 billion is the number of daily active users Facebook reported as checking in at least once a day, as of December 2016.

Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.

If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.

Snapchat has taken the (marketing) world by storm these past 12 months as more and more users jump on board.

Video, what a great marketing tool in the belt – taking your product or service and fully displaying it to the world. You make this beautiful visual, you put it in front of an audience that will hopefully care, then sit back and watch the phone ring.

From self-destructing message platform to full-fledged social powerhouse, Snapchat has proven that it’s here to stay.

Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.

We’ve all been there. We’re browsing Facebook on our smart phone to kill time and we come across an intriguing cat video. Our internal dialogue usually sounds something like this: