Video, what a great marketing tool in the belt – taking your product or service and fully displaying it to the world. You make this beautiful visual, you put it in front of an audience that will hopefully care, then sit back and watch the phone ring.
From self-destructing message platform to full-fledged social powerhouse, Snapchat has proven that it’s here to stay.
Facebook tells you that you sent 691 people to your website from Facebook this month! Congratulations! Go to Google Analytics (GA) to see what those visitors did and you’ll get a completely different answer – one that is much lower - so low that it wouldn’t be unusual for GA to only attribute 25-40% of the traffic to social.
Content strategy is ever-evolving. With each piece, marketers learn something new about their target and what motivates them.
You’re probably tired of opening your Facebook and seeing another post about Donald Trump. Yup, there’s another video of Hillary giving a speech and Bernie Sanders is doing the pointy thing with his hands. Welcome to the quagmire that is politics embracing the world of social media.
It’s 2016. By now you know the importance and impact of an integrated social media strategy. You’ve secured a social media advertising budget and you are ready to push the big red go button on a campaign. But, before you promote your beautiful graphics or videos, do you know why you’re launching this campaign in the first place? Do you know why you’ve chosen a particular social media platform to advertise on over another? Are you even sure you can call it a “social” campaign?
Get off my lawn! No, but seriously. It’s easy to release my inner curmudgeon these days with all the various social media platforms I download my physical body into and go to work.