Content Strategy - What Motivates Your Audience?
Content strategy is ever-evolving. With each piece, marketers learn something new about their target and what motivates them.
Social Media's Influence on Politics - It Just Makes Sense
You’re probably tired of opening your Facebook and seeing another post about Donald Trump. Yup, there’s another video of Hillary giving a speech and Bernie Sanders is doing the pointy thing with his hands. Welcome to the quagmire that is politics embracing the world of social media.
B2Bs Need Linkedin, and Here's Why
If you haven’t already incorporated LinkedIn to your 2016 social media strategy, you must, and there is still time. These benefits will have you wondering why you have waited so long.
Your Facebook Audience Just Got More Emotional
Facebook developers need a vacation.
Planning Social Media Content During the Super Bowl? Think "Useful"
Let's play a game.
Is Your Social Campaign Ready to Publish?
It’s 2016. By now you know the importance and impact of an integrated social media strategy. You’ve secured a social media advertising budget and you are ready to push the big red go button on a campaign. But, before you promote your beautiful graphics or videos, do you know why you’re launching this campaign in the first place? Do you know why you’ve chosen a particular social media platform to advertise on over another? Are you even sure you can call it a “social” campaign?
The Instagram Ads Are Here and Hipsters Won't Cheer
First comes the fear.
Earlier this summer Instagram announced they would open up their ad platform for all businesses that yearn to get a perfect visual of that thing you don’t need in front of you – slowing down your scroll speed in seeing your bestie’s brunch from a 5-star yelp establishment.
Brands: Stop Doing These 6 Annoying Things on Social Media
Get off my lawn! No, but seriously. It’s easy to release my inner curmudgeon these days with all the various social media platforms I download my physical body into and go to work.
The Latest News of the News on Social Media
I admit it, I'm old school. Early every morning I grab a cup of coffee and walk down the driveway with my hair sticking sideways to retrieve my morning paper before workout. But lately - as in the last few years "lately" - my routine has changed.
VIth Sense: Social is Climbing in the Marketing World
Four years ago, my company hired our first social media practitioner. We had used social media for a few recent campaigns and had an inkling that it would become an important tactic that we could use for more clients going forward. Boy were we wrong!
Today, social media isn’t just an important tactic, it’s a necessary one. A must do if you want to communicate with clients and prospects! Yes, social media should be a part of every marketing and communications plan. Every one of them.
But, if you still view social media as posting interesting stuff and commenting on your friend’s activities, it’s time to catch up. Social media has targeting capabilities that no other medium has. So, yes you need to spend money to take advantage of it. You’ve got a paid media budget anyway, so you just need to shift some dollars to social. And, you’ve got a creative production budget too- you just need to repurpose some of those ads through social channels. And, stop producing so many ads and start producing content that your target is looking for.
This version of the VIth Sense can’t be long enough to fully explain the benefits of a good social media effort, so I’ll just point out a few and you’ll have to believe me (or hire me), for the dozens more on the list. Know this: social media as a practice is a legitimate communications channel that has become a marketer’s dream.
Remember to Keep Your Social Media Accounts Social
Social Media Managers: Raise your hand if your month looks like this...
Find Out What is Driving Your Social Media ROI
When deciding to pursue social for a brand it is important to first understand three basic things: Why do we use social, who is best suited to manage the task and how can we prove its impact.
