Google. Apple. Nike. Coca-Cola. In my opinion, these brands knock social media out of the park. They make me want to behave differently. Google inspires me to go out and explore. Apple inspires me to be more creative. Nike inspires me to not be such a pile all the time. Coca-Cola inspires me to be happy and make others happy. These brands hone in on our emotions. They connect with us.

I like my showers how I like my women. Long-lasting and piping hot. Once I step inside the warmth of the shower, it’s hard to step out. The relaxing water makes me want to stay there forever. So most times I do. Well, for like 15 minutes. When the water turns lukewarm, that’s when I shampoo.

They know Dr. Keith Smith on Capitol Hill. They know him in Canada and in Blue Cross boardrooms around the country, too.

If you found this blog because you were searching for anything related to, “B2B” “social media” and “help” – you are one of many who have tried, struggled and come to the conclusion that social media is pretty much for every business but yours. If you came to that conclusion, knock it off. If you are so pessimistic about social media with your B2B that you can’t find a way to shake out your negativity – then hand your computer over to someone more open-minded than you and go turn in your resume, because social media is absolutely for your business.

Most companies don’t take the time to truly think about their competition, and that’s a huge mistake – and a potential risk of your customers flocking to competitors for something you weren’t aware of.

Reaching the age of “born and raised” is a very exciting stage of life to enter. The possibilities seem endless and you finally have some experience under your belt. As an impressionable undergraduate student, I had the opportunity to tour VI and I knew at that moment working for this agency would be one of my career goals. Now as a young communications professional, I consider myself very fortunate to see this goal become a reality.

I’m a huge sports fan and I can boast having been lucky enough to attend at least a playoff game in all of the 4 major US sports as well as an Olympic gold medal hockey match; Salt Lake 2002 where the US lost to Canada. 

Back in the day - five to 10 years ago - companies used to spend $1.5-2.5 million for a 30-second Super Bowl spot in hopes it made enough of an impression to be the office water-cooler talk the next day.

I’m a list hound. Riddled with ADD from birth, I dig information delivered in memorable, bite-sized chunks. Top 5s, 10s, Rankings, Best and Worst. Can’t get enough.

Volkswagen rolled out one of the most popular, and widely viewed Super Bowl ads of all time with its “The Force” ad featuring a cute kid as a mini-Darth Vader two years ago.

The Super Bowl has a long-standing tradition as not only the most anticipated football game of the year, but also the night where companies strut out their ad execs’ best work, from the Budweiser Frogs to Clint Eastwood, Super Bowl Sunday brings out the best (hopefully) in Advertising.

Facebook had a huge year, with the implementation of mandatory Timeline, Stock IPO launch, Promoted Posts, privacy changes, acquiring Instagram, analytics overhauls, paid private messages, new email address for everyone (@Facebook.com) and a new FB mobile app, yet all this wasn’t enough (or was it too much?).