Too often, “social monitoring” is used as a catch-all phrase in the social media sphere. Understanding the difference between listening and monitoring can improve your brand's social intelligence, and maximize your campaigns.
Social media is part of our everyday lives, whether we want to admit it or not. Chances are, you probably have a Facebook, Twitter or Instagram — or all of the above! Pew Research Center started tracking social media usage in 2005 when just 5% of American adults used at least one platform. By 2011, half of the U.S. was using social media. And today, 69% uses at least one social media platform on a regular basis. While Facebook still leads the pack with 2.23 billion active monthly users worldwide, Instagram is closing in with a whopping 1 billion active monthly users.
One of the only mobile-focused social platforms, Instagram holds a large share of the social media landscape and is projected to keep growing.
Before we discuss how marketers can use Instagram as a social media marketing tool and the future state of the platform, let’s take it back to the beginning.
Instagram, a free, mobile photo-sharing app, launched in October 2010. And Android, iPhone and Windows phone users were immediately hooked. Selfies with in-app filters became increasingly popular, as did photos of our meals, our fur-children, that random tree in your neighbor’s yard that never looked so photo-worthy until now, and everything in between. This new app allowed you to follow your favorite celebrity on a more personal level (authenticated by the little blue checkmark) instead of just liking their fan page on Facebook or retweeting random thoughts on Twitter.
Facebook noticed Instagram’s potential and bought them out in April of 2012. By February of 2013, Instagram had 100 million users worldwide and “selfie” was Oxford English Dictionary’s word of the year. In June of 2013, Instagram launched the video function and gained an additional 50 million users by September, totaling 150 million.
We live in an age where technology is at our fingertips. Ask a question and receive an answer within minutes. Don’t know how to do something? Just Google it. Instant gratification and quick response time are the keys to our fast-paced society. When we have to wait, frustration sets in. How can we meet the needs of our customers while also giving them what they need, when they need it?
How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.
I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.
Over the past few months, company’s and advertiser’s ability to manage and protect user data has taken center stage. Thanks to the Facebook Cambridge Analytica scandal and the impending General Data Projection Regulation (GDPR), user data and how companies acquire and utilize this information is a topic that isn’t going away. No matter your marketing strategy, it is important to be aware of the possible impact and changes data regulation can have on your business. Join us on a quick rundown on the changes and what you need to consider in a post Cambridge Analytica & GPDR world.
Social media platforms may seem similar in many ways, but they don't provide the same value for every consumer or brand.
Before initiating a social media campaign, a brand should understand their voice and what position they hold in the market place and consumer's mind. On average, your audience will see 10,000 brand messages every day. Brands should understand at each one of these intersections they are reinforcing their brand promise, no matter the platform. Consider the following when determining where to have a social presence.
Social media can be a game of cat and mouse. Just when we think we have a particular platform and demographic pegged, something new comes along and changes the game. Using social in your overall marketing strategy can come down to a couple of questions.
LinkedIn makes headlines in the marketing world for their advertising capabilities about as often as often as Kevin Durant misses a free throw (seldom). But, in the past month, LinkedIn packed their bags and headed toward an easier path to success (also like Kevin Durant).
As we all know, the landscape of the social media world is ever-evolving. One minute you’re the trendiest app on the market, and next minute you’re Vine Camera (R.I.P. Vine). That being said, it’s important to understand what’s trending, and how to best leverage the platforms available to you by using sound strategy.
Hi, I’m a millennial, I’m multitasking and I’d rather you not call me. I don’t like it. I have a quiet voice so you will inevitably ask me to repeat myself… especially my name.
If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.