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The ART of CONVERSATION

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VIth Sense: The Best Marketing Advice You’ll Ever Get

Posted by Tim Berney on Nov 15, 2017

Advice: Listen to the experts.

I guarantee that no marketing firm or advertising agency recommended this logo to the Best Western decision-makers.

The End.

Call to Action Examples to Use Throughout Your Marketing Strategy

Posted by Sara Naatz on Nov 10, 2017

A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.

Why You Should Be Using the Closed-loop Reporting Model

Posted by Colleen Enis on Nov 9, 2017

You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.

ROCKIN’ IT

Posted by Larry McAlister on Nov 9, 2017

Greta Anglin is a rock star.

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How Do I Utilize My Marketing Budget?

Posted by Valerie Trammell on Oct 4, 2017

Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?

Nike Running Shoes

VIth Sense: What Colin Kaepernick Can Teach You About Brand Association

Posted by Tim Berney on Sep 20, 2017

Branding Microseconds
What comes to mind when you think of the iPhone? Sleek, hi-tech, expensive, security blanket, camera, friends, access…? Whatever it is, that’s what you associate with Apple. People go through the same mental process with your company’s brand too. It’s called brand association. And it’s either making you money or costing you some each and every day.

Old tonic snake oil bottle

VIth Sense: Keep the "Marketing" in "Digital Marketing"

Posted by Tim Berney on Aug 21, 2017

I am intrigued by movies set in the 1800’s that always seem to have the obligatory Magic Tonic salesman drawing a crowd while he exclaims the many benefits of his potion. No matter the movie, the character is always enthusiastic and selling their product as the key to your future happiness.  In other words, they make a big deal out of it. And in the movies, like real life, people buy it.

My Marketing isn't Working. Why?

Posted by Claire Douthitt on Aug 4, 2017

Whether you’re seeing a steep, sudden decline in results or a gradual dip over time, even the most hard-working marketing plans flatline over time.

7 Questions to Uncover the Correct Marketing Tactics for You

Posted by Christine Golden on Jul 28, 2017

Your business likely gets approached by dozens – if not hundreds – of media outlets, community organizations and nonprofits every year.

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Experiential Marketing: The Power of Giving Customers More

Posted by Derek Aleman on Jul 27, 2017

More and more, brands are moving away from the traditional avenues of communicating with potential customers and more toward unorthodox, less-tested methods of communication.