All Marketing Strategy Blogs

Call to Action Examples to Use Throughout Your Marketing Strategy

A call to action (CTA) is crucial in pulling users down the funnel toward a conversion. CTAs often take the form of big, flashy buttons on campaign landing pages, urging users to submit a form or take advantage of an offer.

Posted Nov 10, 2017

Why You Should Be Using the Closed-loop Reporting Model

You did your research, planned and strategized every aspect of your marketing campaign and successfully hit your carefully articulated goals. What’s next? Closing the loop with a strong report, the most integral piece of the marketing circle.

Posted Nov 9, 2017


Greta Anglin is a rock star.

Posted Nov 9, 2017

How Do I Utilize My Marketing Budget?

Many organizations find it difficult to set a marketing budget. It’s hard to know just how much you’ll need for a year’s worth of marketing efforts, especially if you’re new to the position or organization. But beyond the total amount, it’s harder still to breakdown your budget by tactics. Where do you start?

Posted Oct 4, 2017

VIth Sense: What Colin Kaepernick Can Teach You About Brand Association

Branding Microseconds
What comes to mind when you think of the iPhone? Sleek, hi-tech, expensive, security blanket, camera, friends, access…? Whatever it is, that’s what you associate with Apple. People go through the same mental process with your company’s brand too. It’s called brand association. And it’s either making you money or costing you some each and every day.

Posted Sep 20, 2017

VIth Sense: Keep the "Marketing" in "Digital Marketing"

I am intrigued by movies set in the 1800’s that always seem to have the obligatory Magic Tonic salesman drawing a crowd while he exclaims the many benefits of his potion. No matter the movie, the character is always enthusiastic and selling their product as the key to your future happiness.  In other words, they make a big deal out of it. And in the movies, like real life, people buy it.

Posted Aug 21, 2017

My Marketing isn't Working. Why?

Whether you’re seeing a steep, sudden decline in results or a gradual dip over time, even the most hard-working marketing plans flatline over time.
It could mean you’re in need of a complete overhaul of your current practices, or maybe it's a matter of simply adjusting a piece of creative. While I can’t diagnose the problem in 500 words, here are a few tips to help you get your marketing back on track:

Posted Aug 4, 2017

7 Questions to Uncover the Correct Marketing Tactics for You

Your business likely gets approached by dozens – if not hundreds – of media outlets, community organizations and nonprofits every year.

Posted Jul 28, 2017

Experiential Marketing: The Power of Giving Customers More

More and more, brands are moving away from the traditional avenues of communicating with potential customers and more toward unorthodox, less-tested methods of communication.

Posted Jul 27, 2017

How to Harness Habits to Create Persuasive Marketing

At VI, we’ve been reading The Power of Habit: Why We Do What We Do in Life and Business. The science behind how habits form and neurologically what takes place in your brain is fascinating. This has real implications for understanding (and persuading) consumer behavior.

Posted Jul 25, 2017

The Power of Influencer Marketing in 2017

Not all audiences want to be sold to, and not all clients have a budget large enough to reach everyone. In these instances, adding an influencer marketing campaign can be a great way to solve these problems.

Posted Jul 21, 2017

How Fake News Is Negatively Affecting Your Website Traffic

Fake news has been around forever. We know this because Mark Twain was talking about fake news when he said, “A lie can travel halfway around the world while the truth is putting on its shoes.”

Posted Jul 17, 2017