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The Science Behind Creative Writing

Posted by Richard York on Nov 4, 2016

Amazing new technologies have come along in recent years that enhance or improve almost every job in the advertising field — except writing.

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An Idiot's Guide to Technical Writing

Posted by Richard York on Jun 7, 2016

As a young college student pursuing his degree, the scattered interests of my youth were narrowed down to one specific area of focus: Copywriting.

Turning up the Volume on a Writer's 'Voice' in Radio Production

Posted by Richard York on Nov 13, 2015

As much as copywriters love creative control, we learn quickly that we're neither owed it nor are we likely to receive it. However, there's one medium in which writers potentially can let their voice be heard: radio.

Proof That Proofreading Maters

Posted by Clay Miller on Oct 22, 2015

On July 22nd, 1962, the Mariner 1 spacecraft launched from Cape Canaveral on a mission to photograph Venus. Within minutes, it veered out of control and was destroyed by safety officers on the ground. The culprit? A missing hyphen in the guidance system’s code. Years later, author Arthur C. Clarke dubbed it “the most expensive hyphen in history.”

How to Create the Best Billboard Ads

Posted by Bob Lausten on Oct 1, 2015

In print advertising, headlines are critical. They’re the bait. They grab your attention, and once you’re hooked, the body copy begins reeling you in with product or brand benefits, Unique Selling Propositions (USPs), reasons to change your behavior and so on. After this, either the fishing line breaks and you’re off the hook, or the CTA brings you aboard the boat and throws you into an ice-filled Styrofoam cooler marked “sold.”

How to Generate Big Ideas in the Creative Thought Process

Posted by Clay Miller on Apr 17, 2015

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.

Why Storytelling Matters to Your B2B Audience

Posted by Nicole Turner on May 7, 2014

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift.

The VIth Sense - Content Marketing is Not a Strategy

Posted by Tim Berney on May 6, 2014

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce ‘content’ that proves your brand position.

Are You a Con Artist?

Posted by Steve Sturges on Mar 18, 2014

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

Happy New (Content) Year

Posted by Larry McAlister on Dec 17, 2013

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.