All Copywriting Blogs

The Science Behind Creative Writing

Amazing new technologies have come along in recent years that enhance or improve almost every job in the advertising field — except writing. So far, no new program, gadget or other modern convenience has come along to help a writer write a great headline, clever copy or improve a bad idea. Since the beginning of advertising, a writer has had to resort to his or her wits, intelligence and reasoning to come up with great ideas and the words to express them.

Posted Nov 4, 2016

An Idiot's Guide to Technical Writing

As a young college student pursuing his degree, the scattered interests of my youth were narrowed down to one specific area of focus: Copywriting.

Posted Jun 7, 2016

Turning up the Volume on a Writer's 'Voice' in Radio Production

As much as copywriters love creative control, we learn quickly that we're neither owed it nor are we likely to receive it. However, there's one medium in which writers potentially can let their voice be heard: radio.

Posted Nov 13, 2015

Proof That Proofreading Maters

On July 22nd, 1962, the Mariner 1 spacecraft launched from Cape Canaveral on a mission to photograph Venus. Within minutes, it veered out of control and was destroyed by safety officers on the ground. The culprit? A missing hyphen in the guidance system’s code. Years later, author Arthur C. Clarke dubbed it “the most expensive hyphen in history.”

Posted Oct 22, 2015

How to Create the Best Billboard Ads

In print advertising, headlines are critical. They’re the bait. They grab your attention, and once you’re hooked, the body copy begins reeling you in with product or brand benefits, Unique Selling Propositions (USPs), reasons to change your behavior and so on. After this, either the fishing line breaks and you’re off the hook, or the CTA brings you aboard the boat and throws you into an ice-filled Styrofoam cooler marked “sold.”

Posted Oct 1, 2015

How to Generate Big Ideas in the Creative Thought Process

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.

Posted Apr 17, 2015

Why Storytelling Matters to Your B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift.

Posted May 7, 2014

The VIth Sense - Content Marketing is Not a Strategy

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce ‘content’ that proves your brand position.

Posted May 6, 2014

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

Posted Mar 18, 2014

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.

Posted Dec 17, 2013

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

Posted Jun 2, 2013

GoDaddy Goes Funny

As an ad writer, I never stop pushing boundaries. I never cease trying to stretch the limits of what I’m allowed to do, what I’m allowed to say.

Posted Jan 28, 2013