All Copywriting Blogs

Storytime with Millennials and Gen Z

Two years from twenty. Two years from forty. Millennials are an expansive range of individuals who are as easy to comprehend as a Gordan Ramsay cooking video. Deciphering how to talk to them? Now, you’re adding yet another layer to the hazelnut meringue.

Posted Jan 22, 2019

The Meta-Blogging Blog about Blogging Your Blog

Part 1: If you're reading this, you should damn well be blogging.

Well, hello. Fancy meeting you here. We weren't expecting company, but we're glad you dropped by. Who could blame you, really? I mean here we are, a sophisticated marketing juggernaut. Then there's you — the enquiring mind, parched for fresh ideas.

This beautiful thing we've got between us? It's more than passing fancy. It's a blueprint for taking your brand from Point A to Point Kicking Ass. You see, blogging deepens the relationship with your audience along a number of important dimensions. So slip off your boat shoes and stay awhile. Let's chew the proverbial adipose tissue about the whats, whys and wherefores of blogging.

First up, the whys. Here are four undeniable reasons to get the blog train choo-choo-chooing.

1. You're a suspicious character and probably full of crap.
After all, you're SELLING STUFF. And people who sell stuff are pathological phonies who'd say anything to make a buck. Or, maybe... I don't know. Maybe you're not so dastardly after all. I mean, that limerick in your blog wasn't totally cringe-worthy. And you seemed so... Darn. Genuine. Are you human? I'm starting to think so.

Posted Nov 20, 2018

The Science Behind Creative Writing

Amazing new technologies have come along in recent years that enhance or improve almost every job in the advertising field — except writing. So far, no new program, gadget or other modern convenience has come along to help a writer write a great headline, clever copy or improve a bad idea. Since the beginning of advertising, a writer has had to resort to his or her wits, intelligence and reasoning to come up with great ideas and the words to express them.

Posted Nov 4, 2016

An Idiot's Guide to Technical Writing

As a young college student pursuing his degree, the scattered interests of my youth were narrowed down to one specific area of focus: Copywriting.

Posted Jun 7, 2016

Turning up the Volume on a Writer's 'Voice' in Radio Production

As much as copywriters love creative control, we learn quickly that we're neither owed it nor are we likely to receive it. However, there's one medium in which writers potentially can let their voice be heard: radio.

Posted Nov 13, 2015

Proof That Proofreading Maters

On July 22nd, 1962, the Mariner 1 spacecraft launched from Cape Canaveral on a mission to photograph Venus. Within minutes, it veered out of control and was destroyed by safety officers on the ground. The culprit? A missing hyphen in the guidance system’s code. Years later, author Arthur C. Clarke dubbed it “the most expensive hyphen in history.”

Posted Oct 22, 2015

How to Create the Best Billboard Ads

In print advertising, headlines are critical. They’re the bait. They grab your attention, and once you’re hooked, the body copy begins reeling you in with product or brand benefits, Unique Selling Propositions (USPs), reasons to change your behavior and so on. After this, either the fishing line breaks and you’re off the hook, or the CTA brings you aboard the boat and throws you into an ice-filled Styrofoam cooler marked “sold.”

Posted Oct 1, 2015

How to Generate Big Ideas in the Creative Thought Process

Whether you work at a marketing agency or a law firm or an oil drilling company, creativity is a part of your daily life. And it isn’t a linear process. Sometimes you’ve gotta move sideways to forge ahead.

Posted Apr 17, 2015

Why Storytelling Matters to Your B2B Audience

Regardless of the marketing mix for business-to-business brands in 2014, storytelling is a common theme that reigns as marketers strive to differentiate themselves in a crowded marketplace. Psychology has confirmed that stories break the barrier of intellectual defenses, and to humans, a good story is received as a gift.

Posted May 7, 2014

The VIth Sense - Content Marketing is Not a Strategy

In order for you to believe that I’m a comedian, I need to tell you a joke. I can tell you all day long how hilarious I am. But until I actually make you laugh, you won’t (and shouldn’t) believe me. It’s a claim, not a brand position. That’s the point of content marketing. Produce ‘content’ that proves your brand position.

Posted May 6, 2014

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

Posted Mar 18, 2014

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.

Posted Dec 17, 2013