All Copywriting Blogs

Are You a Con Artist?

I’m a con artist. And, honestly, it’s a label I wear proudly. Don’t act like you’re innocent. If you’re in the marketing biz, chances are you’re a con artist as well (or at least on your way).

Posted Mar 18, 2014

Happy New (Content) Year

Thanksgiving is past. Christmas is bearing down and the end of the calendar year is upon us for all practical business purposes.

Posted Dec 17, 2013

Advertise on Pandora? You're Probably Doing it Wrong.

By modern streaming media standards, I’m practically a living fossil. Left in the dust by defectors to Spotify, I cling to my circa-2011 media habits.

Posted Jun 2, 2013

GoDaddy Goes Funny

As an ad writer, I never stop pushing boundaries. I never cease trying to stretch the limits of what I’m allowed to do, what I’m allowed to say.

Posted Jan 28, 2013

I'm a Sucker

I admit it. The first time I see a great commercial, I'm hooked. Like a heroin addict. I'm surfing YouTube, checking their website, even blogging about it. Case in point - the new Jeep Grand Cherokee spot. You know, the one sporting the copy that makes you proud to be American.

Posted Aug 11, 2010