I'm a Sucker

Author: Steve Sturges
Posted: Aug 11, 2010

I admit it. The first time I see a great commercial, I'm hooked. Like a heroin addict. I'm surfing YouTube, checking their website, even blogging about it. Case in point - the new Jeep Grand Cherokee spot. You know, the one sporting the copy that makes you proud to be American.


Goosebumps. Their tagline - "The things we make, make us". Brilliant. Sure, I'm a shameless commercial geek, but admit it, when that voiceover says: "This was once a country where people made things. Beautiful things..." that made your eyes sweat just a little, right? How about that music? Industrial, strong, invincible. Perfect. The first time I saw this spot, I turned to my wife and said: "We're getting a Jeep." Yeah, sucker, I know. This commercial is a great example of tapping into our national consciousness: America wants to be great again. We're tired of all the bad news. Let's get back to doing what we do best - lead. I want to make things. I want a Jeep Grand Cherokee.

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