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The Growing Necessity for Cross-Platform Video Measurement

Posted by Caroline Rugeley on Jun 28, 2017

Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?

Turning the Digital Industry into the Digital Experience

Posted by Derek Aleman on Apr 20, 2017

Digital, as a tactic, tends to be pigeonholed as just paid search or a series of pixel sizes to be placed on websites as banner ads. In reality, digital has the capacity to be one of the most enthralling & engaging tactics advertisers have in their arsenal.

Challenging Marketers to Fight Fake News

Posted by Sara Naatz on Jan 5, 2017

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.

The Television vs. Livestream Battle Will Continue in 2017

Posted by Elizabeth Tower on Dec 22, 2016

eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience.

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Employee Spotlight: Digital Media Strategist Grace Abblitt

Posted by Larry McAlister on Dec 9, 2016

For as long as she can remember, Grace Abblitt wouldn’t order off the kid’s menu, which as it turned out, didn’t bother her parents at all. Instead they let young Grace explore the varied and exciting great southern cuisine that Atlanta had to offer.

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Winner of 2016's Political Advertising Spend? Digital Media.

Posted by Christopher Sommer on Nov 7, 2016

If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.

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The Win-Win-Win Scenario for Digital Advertising vs. Ad Blockers

Posted by Steve Donehue on Nov 3, 2016

My name is Steve and I’m a news junkie. But I’ve grown increasingly frustrated with the distracting and destructive advertising I’ve seen on news websites lately. And I’m not the only one.

Data Driven Marketing: A Guide Through Website Analytics

Posted by Kaitlin Loyd on Aug 17, 2016

As a digital marketer, the importance of constantly monitoring and analyzing website analytics is vital in order to understand website traffic and make recommendations and optimizations to improve a campaign’s performance.

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5 Ways to Hit Conversion Goals in Digital

Posted by Kaitlin Loyd on Jul 19, 2016

Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.

3 Questions to Ask About Your Digital Marketing Effort

Posted by Scott Gokey on Jun 24, 2016

We should all know by now that digital marketing is no longer an option, it’s a necessity. However, the digital marketing world can be confusing and ambiguous, so how do you know what to do, why to do it and if it’s working? I’ve put together 3 questions you should ask your marketing team so that you can sleep better at night, put some important changes in place or find a new marketing team.