All Digital Media Blogs

Creating Consumable Content with Social Storytelling

How do you compete in an oversaturated social ad space? In the era of binge-watching and short attentions spans, marketers are challenged with creating content that is to-the-point, adaptive to the platform and personalized. We need to reach audiences with familiar content, reliable content and consumable content.

I wrote my last blog about snackable videos, so I’ll be sticking with the food theme as I take a minute to dive further into consumable content. To make content consumable, we can’t simply dump content on a user and expect the results to be long-lasting. We need to do more than just engage. We need to maintain engagement. So we must create supportive content that is easily accessible and encourages continued relationships. Enter the age-old solution of storytelling.

Posted Jun 6, 2018

4 Ways to Use Video to Help Improve Campaign Performance and Drive Conversion Rate

Video is one of the most engaging and effective ways to educate your target audience. Let’s face it, video can be used to support almost any objective. While it is usually designed to achieve upper-funnel objectives, it can be used to achieve lower parts of the funnel too. These are a few ways to ensure video is used as effectively as possible at every consumer touchpoint.

Posted May 24, 2018

How to Outline a Successful Tracking Strategy: Conversion Metrics and KPIs

One of the most important, but often forgotten, aspects of a digital marketing campaign is conversion or goal tracking. You can put together the most strategic marketing plan with sound strategies and clear objectives, but if you don't have a way to track success, you won't be able to measure campaign success. For this reason, determining success metrics prior to campaign launch is crucial. These success metrics may vary by objective, but are typically conversion goals and/or key performance indicators (KPIs) for each tactic. Keep in mind that determining what action or actions you want a user to take is only the first step. You also will have to determine the best way to track these actions.

Posted Apr 17, 2018

Snacktime: How to Use Short-form Video to Leave a Lasting Impression

“Snackable” 6-second ads have been popping up in the digital space, as well as traditional media, for the past year. And now, industry leaders are saying 2018 is “go-time” for these short videos. As attention spans dwindle and the need for on-the-go information rises, these bite-size videos are giving the consumer what they seek and enticing them for more.

Posted Mar 29, 2018

The Growing Necessity for Cross-Platform Video Measurement

Our media landscape is becoming more fragmented by the day. Audiences are consuming media (especially video content) across multiple platforms, often at the same time. These changing media habits really underline the question of how can we measure TV and digital video viewing, and then compare it on an apples-to-apples level?

Posted Jun 28, 2017

Turning the Digital Industry into the Digital Experience

Digital, as a tactic, tends to be pigeonholed as just paid search or a series of pixel sizes to be placed on websites as banner ads. In reality, digital has the capacity to be one of the most enthralling & engaging tactics advertisers have in their arsenal.

Posted Apr 20, 2017

Challenging Marketers to Fight Fake News

Since the 2016 presidential election, it seems journalists, digital gurus and the general public as a whole can’t stop discussing fake news and the role it played in public opinion on both sides of the aisle.

Posted Jan 5, 2017

The Television vs. Livestream Battle Will Continue in 2017

eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience. To preface this, when we discuss livestreaming we are not talking about current viewing on Netflix, Hulu or Amazon Prime. These are programs (usually also on TV) being broadcast through an online source. When looking at why they think this year will have this increase let’s take a look at what we saw in 2016 and what is planned for 2017.

Posted Dec 22, 2016

Employee Spotlight: Digital Media Strategist Grace Abblitt

For as long as she can remember, Grace Abblitt wouldn’t order off the kid’s menu, which as it turned out, didn’t bother her parents at all. Instead they let young Grace explore the varied and exciting great southern cuisine that Atlanta had to offer.

Posted Dec 9, 2016

Winner of 2016's Political Advertising Spend? Digital Media.

If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.

Posted Nov 7, 2016

The Win-Win-Win Scenario for Digital Advertising vs. Ad Blockers

My name is Steve and I’m a news junkie. But I’ve grown increasingly frustrated with the distracting and destructive advertising I’ve seen on news websites lately. And I’m not the only one.

Posted Nov 3, 2016

Data Driven Marketing: A Guide Through Website Analytics

As a digital marketer, the importance of constantly monitoring and analyzing website analytics is vital in order to understand website traffic and make recommendations and optimizations to improve a campaign’s performance.

Posted Aug 17, 2016