Digital, as a tactic, tends to be pigeonholed as just paid search or a series of pixel sizes to be placed on websites as banner ads. In reality, digital has the capacity to be one of the most enthralling & engaging tactics advertisers have in their arsenal.
eMarketer has recently released its 10 Key Digital Trends for 2017. One of these predictions is that some time in 2017 a live digital video stream will achieve a primetime TV-size audience. To preface this, when we discuss livestreaming we are not talking about current viewing on Netflix, Hulu or Amazon Prime. These are programs (usually also on TV) being broadcast through an online source. When looking at why they think this year will have this increase let’s take a look at what we saw in 2016 and what is planned for 2017.
For as long as she can remember, Grace Abblitt wouldn’t order off the kid’s menu, which as it turned out, didn’t bother her parents at all. Instead they let young Grace explore the varied and exciting great southern cuisine that Atlanta had to offer.
If you’re like most of America, November 8th can’t get here fast enough. With the nearly 3 years of political campaigning, news coverage and forwarded emails from my grandmother, I have a special bottle of bubbly to celebrate the end of the current round of elections.
My name is Steve and I’m a news junkie. But I’ve grown increasingly frustrated with the distracting and destructive advertising I’ve seen on news websites lately. And I’m not the only one.
As a digital marketer, the importance of constantly monitoring and analyzing website analytics is vital in order to understand website traffic and make recommendations and optimizations to improve a campaign’s performance.
Digital marketing has become a data-driven science, which gives us as marketers the ability to prove results and ROI.
We should all know by now that digital marketing is no longer an option, it’s a necessity. However, the digital marketing world can be confusing and ambiguous, so how do you know what to do, why to do it and if it’s working? I’ve put together 3 questions you should ask your marketing team so that you can sleep better at night, put some important changes in place or find a new marketing team.
Undoubtedly you haven’t been able to avoid all the buzz surrounding the HTML5 discussion (thanks Google). At VI we thought we'd take the opportunity to throw our unique perspective out into the world. This discussion is highly nuanced and can at times become extremely technical, so we are going to attempt to keep this simple and informative while still bringing something new to the table.
Over the past several years, there has been a tremendous increase in digital video consumption. Let’s take a quick look at some numbers that illustrate this point. eMarketer estimated digital video spending at approximately $7.66 billion in 2015, a 46% year-over-year increase. That amount is expected to reach $9.84 billion in 2016. Furthermore, an estimated 66% of the US population will consume some form of digital video in 2016.
The digital landscape changes everyday, which makes it difficult to keep up, much less know what’s coming next. This isn’t an attempt at guessing new digital tactics, it’s a forecast for how I believe ideas and strategy will evolve over the next year.